Aprendizaje colectivo a través de Tourism of Tomorrow Lab DMOs

The Tourism of Tomorrow is the new department of NECSTouR with the aim of turning Destination Management and Marketing Organisations into data-driven organisations. This session is a collaborative learning moment about how the ToT Lab tourism-data-specialised team contributes to improve statistics and indicators for tourism through personalised consultancy: This means methodologies specifically designed to solve destinations’ concrete problems when it comes to measurability, including recommendations and guidance for those DMOs about specific actions for implementation.