2-4 NOV 2022
SEVILLE-FIBES

Attractions Revisited: The Big Shifts in the Path to Purchase and What It Means for the Future of Visitor Attractions

  • 11/11/2021
  • 16:00 - 16:40
  • Auditorium Iberia
  • Visitor attractions have always been at the heart of each trip, and the center of each destination. From museums and zoos to cultural monuments, theme parks and observatories, every attraction has had to confront profound changes in marketing, operations and guest experience. This session explores huge shifts in traveler planning and purchasing, the move to online and advance planning, key trends in connectivity, capacity management and dynamic pricing, and what attractions need to know as travelers get back to visiting.

     

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Visitor attractions have always been at the heart of each trip, and the center of each destination. From museums and zoos to cultural monuments, theme parks and observatories, every attraction has had to confront profound changes in marketing, operations and guest experience. This session explores huge shifts in traveler planning and purchasing, the move to online and advance planning, key trends in connectivity, capacity management and dynamic pricing, and what attractions need to know as travelers get back to visiting.

 

Speakers

Viktoria Lacroix

Viktoria Lacroix

Vice President, Destination & Partner Development (EMEA)

Go City

Olly Nicholls

Olly Nicholls

CEO

Attraction World Group

David García

David García

Managing Director

PortAventura World

Moderated by:

Douglas Quinby

Douglas Quinby

Co-founder & CEO

Arival