22-24 OCT 2025 | SEVILLE-FIBES

Beyond the Moment: Designing Immersive Events with Value, Legacy, and KPIs

Fri 25 Oct | 11:00 - 12:00

Immersive events are no longer just about creating memorable moments; they are about delivering lasting value and leaving a legacy. In this session, event designers and strategists will explore how to craft experiences that resonate long after the event ends. Key focus areas will include defining and measuring KPIs for immersive engagement, creating tangible value for both attendees and stakeholders, and ensuring that the impact of the event extends beyond its duration. Attendees will gain insights into the tools, techniques, and strategies necessary to design transformative events with measurable outcomes. 

Speakers
Debora Piovesan

Debora Piovesan

Head of Live Communication

UNICEO

Gerrit Jessen

Gerrit Jessen

Director Germany

Event Design Collective

Efi Koudeli

Efi Koudeli

Regional Director Europe

ICCA

Moderators
Pau Fernández Labra

Pau Fernández Labra

Business Development Manager

AIM Group Spain