2-4 NOV 2022
SEVILLE-FIBES

Building a Global Tours & Activities Brand

  • 11/11/2021
  • 12:00 - 12:45
  • Auditorium Iberia
  • From flight and hotels to footwear, food and cups of coffee, global brands are a part of our daily life. The consumer’s bread and butter, so to speak. But few such brands exist in tours, activities and attractions. Why is that? And what are the prospects for the rising entrants seeking to build a global brand in travel’s third-largest but most fragmented sector? Will discuss in depth with the CEOs of leading tour and activity brands.

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From flight and hotels to footwear, food and cups of coffee, global brands are a part of our daily life. The consumer’s bread and butter, so to speak. But few such brands exist in tours, activities and attractions. Why is that? And what are the prospects for the rising entrants seeking to build a global brand in travel’s third-largest but most fragmented sector? Will discuss in depth with the CEOs of leading tour and activity brands.

Speakers

Stephen Oddo

Stephen Oddo

President & Founder

Walks

Enrique Ybarra

Enrique Ybarra

Founder & CEO

City Sightseeing Worldwide

Moderated by:

Douglas Quinby

Douglas Quinby

Co-founder & CEO

Arival