Challenges and enablers for destinations to uptake digitalisation

This session is about providing concrete solutions to enable destinations and tourism SMEs to become more resilience, optimise commercialisation processes, deliver a more effective marketing, turn data into intelligence and compete globally by embracing digitalisation. It gathers an interesting combination of examples: One European project, a tourism business support national organisation and a regional smart specialisation strategy tackling tourism, moderated by an experience private player in the field of tourism innovation and measurability.