18-20 OCT 2023
SEVILLE-FIBES

Customer lifetime value and Experience management

  • 03/11/2022
  • 11:00 - 11:45
  • Auditorium EY
  • Comparte esta sesión:

Interacting with the customer journey through all its stages is key in order to boost its experience and satisfaction hence an increased spending and after all achieving customer loyalty. Following an omnichannel strategy as a sales and marketing approach that provides customers with a fully-integrated experience (decision making in all its phases: pre/on/post). Storytelling, touch points, technology and tracking must be flawlessly communicated to live a unique experience.

Speakers

Sergio Romero

Sergio Romero

Socio Director

MDK

Carlos Cendra

Carlos Cendra

Chief Marketing Officer

Mabrian Technologies

Moderated by:

Toni Mascaró

Toni Mascaró

Founder & CEO

eMascaró