8-10 NOV 2023
SEVILLE-FIBES

Data of use in the European Countries

  • 03/11/2022
  • 13:15 - 14:00
  • Main Auditorium Telefónica
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In tourism and travel, as in many other business sectors, big data is responsible for accurate decision-making. Typically, they are involved in customer demand forecasting, service personalization, as well as travel marketing, and pricing strategies optimization. From a European point of view, EU members of the travel & tourism industry are able to get a more realistic overview thanks to Big Data because it increases the sample base and does not rely on stated queries or intentions. What are the best practices to use them?

Speakers

István Miklós

István Miklós

Director

Hungarian Tourism Agency

Sérgio Guerreiro

Sérgio Guerreiro

Director, Knowledge Management and Innovation

Turismo de Portugal

Jorge Traver

Jorge Traver

Country Representative, Spain & Portugal

ETOA

Moderated by:

Lee Hayhurst

Lee Hayhurst

Executive Editor

Travolution