How Data Is Transforming The Travel Industry

While the Travel Industry is much stronger than it was two years ago, companies are still adapting to a very different panorama. Traveller patterns have shifted, leisure travel is now a massive force, and post-pandemic workforce trends are changing the nature of business travel. To capture dynamic demand and win loyalty, travel companies must work to inspire segments they previously relied on and simultaneously understand new ones. This means working differently across the business and with ecosystem partners. The new reality becomes a big opportunity for travel companies to improve their business results through launch of data led transformation programs where the data & technology are the enablers for it. This type of Innovation is needed to move forward in the journey to make this industry more traveler centric.