How to attract the ideal traveler? The role of data for destination marketing and management

The Data Appeal Company sits down with a handful of European destinations to discuss the value of integrating a variety of datasets and technologies into everyday marketing and management strategies. The benefits are plentiful – ranging from improved reputation and effective pricing to more targeted social campaigns, local operator evaluation and strategic new investments, services and infrastructures. Data can be applied to destinations of any size so let’s take the digital and data-driven leap forward together.