Influencer Marketing in the B2B sector
- 10:30 - 11:00
- Auditorium EY
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Influencer marketing is one of the fastest growing media in the world, but still so many people don’t understand it. In this session Gordon will share his top tips such as: Understanding what influencer marketing is; How to find influencers that resonate with your brand; What type of content works and what doesn’t; and How to analyse influencer campaigns.