8-10 NOV 2023
SEVILLE-FIBES

Marketing in Destinations, what are the new deliveries expected for success?

  • 03/11/2022
  • 11:15 - 11:45
  • Auditorium Mastercard
  • Comparte esta sesión:

What are the right steps for marketing a Destination properly in the new era? Do we use Macro Insight, finding a Unique relevant position, get to know our customers, marketing pillars and focus areas like Sustainability and AI?

Speakers

Marta Domènech Tomàs

Marta Domènech Tomàs

General Director of Tourism

Government of Catalonia

Nikolaos Alexakis

Nikolaos Alexakis

Head of Tourism Directorate

Crete, Greece

Moderated by:

Andy Hibberd

Andy Hibberd

Head of International Projects

Jacobs Media Group