2-4 NOV 2022
SEVILLE-FIBES

Mastercard – Drawing the New Travel Portrait – the importance of data Insights and Segmentation

  • 10/11/2021
  • 17:00 - 17:15
  • Tourism Innovation Theatre Vueling
  • Comparte esta sesión:

International travel will be driven by key shifts as we enter a world of renewal. As a consequence, Tourism players need to get prepared to: reinforce their travel offering with new benefits and experiences along the travel journey while refocus limited marketing resources on optimal segments for maximum. Mastercard has developed a suite of data-driven solutions to support the industry to better define a profitable and resilient tourism strategy.

 

Speakers

Mariana Pérez

Mariana Pérez

Managing Consultant, Business Development, Tourism Data and Services

Mastercard