Mastercard – Drawing the New Travel Portrait – the importance of data Insights and Segmentation
- 17:00 - 17:15
- Tourism Innovation Theatre Vueling
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International travel will be driven by key shifts as we enter a world of renewal. As a consequence, Tourism players need to get prepared to: reinforce their travel offering with new benefits and experiences along the travel journey while refocus limited marketing resources on optimal segments for maximum. Mastercard has developed a suite of data-driven solutions to support the industry to better define a profitable and resilient tourism strategy.