2-4 NOV 2022
SEVILLE-FIBES

Measuring Sustainability. An opportunity to redesign the industry

  • 10/11/2021
  • 13:00 - 14:00
  • Main Auditorium Telefónica Empresas
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Sustainability is the cornerstone of tourism re activation under a new model. Nevertheless, there’s a lack of tools to measure and track these concepts that can be used by companies’ and destinations’ managers. Mabrian Technologies in collaboration with Mastercard, has developed a new dashboard of tourism sustainability indicators based on global data observation and analysis. This panel will track the evolution of the destination’s sustainability according to reliable and stable criteria, as well as compare the destination’s status in comparison to others.

Speakers

Nicola Villa

Nicola Villa

Executive Vice President, Government Engagement, Strategic Growth.

Mastercard

Caroline Leboucher

Caroline Leboucher

Directora General

Atout France

Moderated by:

Àlex Villeyra

Àlex Villeyra

COO

Mabrian Technologies