2-4 NOV 2022
SEVILLE-FIBES

Next Generation EU: the Reforms and Investments Which Will Foster the Tourism Data Driven Culture

  • 11/11/2021
  • 17:00 - 18:00
  • Auditorium Mastercard
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Change the way we measure the tourism success is the first reform to tractor the transition to more sustainable and competitive business models. We cannot manage what we cannot measure, then we need a system enabling destinations to benchmark and make progress through sound data driven decisions. help transform destinations and SMEs into data-oriented organisations following sustainable development values. The National Recovery and Resilience Plans, under the NEXT Generation EU Programme, are designed to deliver the necessary reforms, investments, and technical assistance to promote a European data-driven society. How these plans must be implemented to offer solutions to destinations to develop a data-based decision taking policy? Forecasting, marketing, management, planning, the whole aligned to sustainable development principles, which are the systems, tools and skills required?

Speakers

Francisco Huidobro

Francisco Huidobro

Director de Servicios Digitales Grandes Empresas

Orange

Ramón Sánchez

Ramón Sánchez

Head of Strategic Projects. Travel Audience & Amadeus for Destinations

Amadeus

Nick Hall

Nick Hall

Founder & CEO

Digital Tourism Think Tank

Misa Labarile

Misa Labarile

Policy Officer

European Commission

Moderated by:

Jose Luis Córdoba

Jose Luis Córdoba

Director

Andalusia Lab and Tourism of Tomorrow Lab