Online Luxury and Ultra Luxury Travel Segmentation
- 17:00 - 18:00
- Auditorium Iberia
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The luxury universe faces an important challenge: combining the new channels, the new consumers, and the new business models that the digital economy proposes and imposes, with the demand for quality, differentiation, exclusivity and intrinsic experience of high-end companies. spectrum. A crucial and urgent challenge, but at the same time, also complex and full of implications and challenges. This change requires profiles that have a complete, transversal and categorized vision of a single sector.