Only the Dead Fish Follow the Stream in the Distribution Business

Distribution channels are one of the hoteliers’ and activities operators best allies. At least, the ones that generated the most revenue for hotels in the covid pandemic. A particularly difficult year for the sector, which has had to face a real challenge that continues today. A year in which local and regional distribution channels have been strengthened, due to restricted mobility. Also last-minute trips, given the situation, which has favored ‘last-minute’ search engines.