Nebext Agenda

Welcome to TIS2025! By Brigitte Hidalgo & Silvia Avilés
2025-10-22 09:45 - 10:00 (Europe/Madrid) | Main Auditorium Orange Empresas

The End of Tourism as We Know It? The Paradigm Shift is Underway
2025-10-22 10:00 - 10:30 | Main Auditorium Orange Empresas
The metrics that once defined tourism success—volume, spend, and stays—are losing relevance. Communities are resisting extractive models, and the sector’s legitimacy is under scrutiny. But within this breakdown lies breakthrough. This keynote explores the regenerative revolution reshaping the visitor economy—one rooted in vitality, meaning, and belonging. Through inspiring case studies and a practical framework, you’ll discover how a regenerative stewardship approach is guiding destinations towards resilience and renewed purpose. Key Takeaways: - Why traditional tourism metrics are no longer fit for purpose - How meaning, identity, and belonging become strategic assets - A framework for making regenerative, place-based decisions - Case studies of destinations leading transformative change

The Great Shake Up: Shifts in the Travel Industry
2025-10-22 10:30 - 11:15 | Main Auditorium Orange Empresas
The travel industry is undergoing a structural shift. As economic pressures, funding volatility, and tech disruption accelerate, we’re witnessing a new wave of mergers, acquisitions, and strategic alliances — alongside the rise of new power players and the repositioning of traditional giants. This session brings together travel leaders and analysts to unpack the forces driving consolidation, the implications for innovation and competitiveness, and what it means for startups, suppliers, and end customers. Key topics include: What’s driving the current wave of M&A across OTAs, airlines, tours & activities? Are we seeing the return of “too big to fail” — or the rise of agile niche leaders? How funding, private equity, and debt restructuring are redrawing the map Power dynamics between platforms, content creators, and traditional intermediaries What it means for innovation, pricing, and consumer choice

The Great Convergence: Rentals, Hotels, and the Hybrid Future of Hospitality
2025-10-22 10:30 - 11:15 | Auditorium Illes Balears
What defines a hotel? What defines a rental? In 2025, those lines are increasingly hard to draw. Rentals are scaling, professionalizing, and delivering services once exclusive to hotels — while hotels are rethinking space, flexibility, and guest experience to meet a demand shaped by the home-share generation.This session explores the strategic convergence of two models that were once seen as competitors — and now often look more alike than different.This panel brings together voices from both sides of the spectrum — and those building something entirely new in between.

Turismo bajo control: Ciberresiliencia y Normativa de la Unión Europea
2025-10-22 10:30 - 11:15 | Auditorium Telefónica Empresas
Esta sesión mostrará cómo el cumplimiento en protección de datos (RGPD y LOPDGDD) es clave para la reputación y competitividad del turismo.Se analizarán sanciones reales y errores comunes en empresas hoteleras y tecnológicas.Además, se compartirán buenas prácticas y cómo la ciberresiliencia puede convertirse en un activo estratégico

SPAIN LIVING LAB – Spain/Canary Islands Living Lab: From Data to Emotion — Transforming the Tourist Experience with AI
2025-10-22 10:45 - 11:00 | Tourism Innovation Theatre by Vueling
El Spain–Canarias Living Lab une IA, neuromarketing, analítica emocional y realidad virtual para transformar datos en experiencias y emociones. A través de la RV y el teletransporte sensorial, propone nuevas formas de analizar al turista, convirtiendo la información en vivencias inmersivas que revelan cómo transformar la experiencia

Digital transformation in destination management: innovation and best practices
2025-10-22 10:45 - 11:15 | Auditorium T-Systems
From data-driven decision-making to new ways of communicating with travellers, destinations are embracing digital tools to enhance competitiveness and sustainability. This session will showcase concrete cases of how innovation is reshaping destination management, visitor engagement, and long-term value creation.

HOTELKIT – ¿Todavía en los 90 o ya con hotelkit?
2025-10-22 11:00 - 11:15 | Tourism Innovation Theatre by Vueling
En el sector hotelero, muchos procesos siguen anclados en los años 90: notas en papel, walkie, correos infinitos, Pero el huésped de hoy exige inmediatez y eficiencia. En esta charla, se mostrará cómo la comunicación interna transforma la operativa diaria.

AMAZING UP
2025-10-22 11:15 - 11:30 | Tourism Innovation Theatre by Vueling

Balancing Tech and Hospitality: Making Guests Feel Welcome in a Digital World
2025-10-22 11:15 - 12:00 | Auditorium Illes Balears
From mobile check-in to AI-powered recommendations, technology is changing how guests interact with hotels — but great hospitality still depends on human warmth, empathy, and service. This session explores how hotel brands, boutique properties, and tech providers are finding the right balance between automation and personalisation. How can digital tools make operations smoother without losing the magic of personal connection? Where does high-tech stop and high-touch begin? Join us as we discuss: How to integrate tech without dehumanising the experience When guests want speed vs when they need support Tools that enhance staff efficiency while improving service quality How to scale personalised service in a digital-first world The future of hospitality is not just digital — it’s digital with heart.

Innovation In Motion: Travel Leading Voices Toward Future of Tourism
2025-10-22 11:15 - 12:00 | Main Auditorium Orange Empresas
In a time of accelerating change, how are travel’s boldest leaders shaping what comes next? This session brings together visionary CEOs from across the travel spectrum — from packaged adventure to flash deals and community-driven group trips — to explore how they’re reinventing the traveler experience, scaling in turbulent markets, and using innovation not just as a tool, but as a mindset. What you’ll hear: How digital-native brands are redesigning the customer journey The role of community, flexibility, and storytelling in post-pandemic growth How each leader is navigating macro uncertainty, tech disruption, and shifting demand What “innovation” truly means when it has to scale — fast Expect a dynamic, honest, and forward-looking conversation with three of the most exciting travel brands in Europe today.

La próxima frontera para el turismo impactante: un sector de viajes seguro para la infancia y la adolescencia
2025-10-22 11:15 - 12:00 | Auditorium T-Systems
El turismo es uno de los sectores más internacionalizados e influyentes a nivel global, líder en innovación y sostenibilidad. Ahora tiene la oportunidad de establecer un nuevo punto de referencia internacional: integrar la protección infantil como pilar estratégico de su modelo de negocio. En esta sesión, RIU Hotels & Resorts compartirá su experiencia pionera en la implementación de protocolos de protección infantil, mostrando cómo la responsabilidad social puede convertirse en una ventaja competitiva y un motor de confianza entre clientes, comunidades y socios. Una conversación inspiradora sobre cómo el turismo puede transformar vidas, comenzando con los más vulnerables.

CIOs al timón: liderando la nueva era turística
2025-10-22 11:15 - 12:00 | Auditorium Telefónica Empresas
A medida que la tecnología ocupa un papel central en la industria turística, los CIOs y líderes digitales ya no se limitan a dar soporte a las operaciones: están definiendo la estrategia. Esta sesión reunirá a altos ejecutivos tecnológicos para compartir cómo están diseñando hojas de ruta digitales, impulsando la adopción de la IA, garantizando la resiliencia en ciberseguridad y alineando el IT con el crecimiento del negocio. La conversación desvelará qué se necesita para liderar la transformación en un sector cada vez más competitivo y dinámico.

EROOM SUITE
2025-10-22 11:30 - 11:45 | Tourism Innovation Theatre by Vueling

MEWS – Convirtiendo datos en experiencias​ e ingresos​
2025-10-22 11:45 - 12:00 | Tourism Innovation Theatre by Vueling
Convirtiendo datos en experiencias​ e ingresos​.

NEWHOTEL – Digital Transformation in Hospitality – How Technology Drives Efficiency and Results
2025-10-22 12:00 - 12:15 | Tourism Innovation Theatre by Vueling
Newhotel showcases how digital transformation is redefining the future of hospitality. Discover technology solutions that boost efficiency, reduce costs, and maximize revenue while enhancing the guest experience.

AI as a Growth Engine: Reimagining the Travel Experience
2025-10-22 12:00 - 12:30 | Main Auditorium Orange Empresas
AI is no longer the future of travel; it is the growth engine shaping it today. In this keynote, Anna Grigoryan, Managing Director Mobility & Experiences, shares how HBX Group leverages AI to simplify complexity and unlock opportunity. She will highlight three critical pillars: prediction, through advanced demand forecasting with Temporal Fusion Transformers; personalisation, via data-driven global marketing campaigns; and planning, with The Luxurist AI itinerary planner. These innovations help ensure the right product reaches the right traveller at the right time. Join Anna to discover how AI can empower partners, elevate customer experiences, and fuel the next wave of travel growth.

Capital Ideas: Rethinking City Branding in a Digital World
2025-10-22 12:00 - 12:30 | Auditorium T-Systems
How are Europe’s most iconic capitals reimagining their brand and tourism strategies in a hyper-digital, post-pandemic world? In this high-level session, representatives from Vienna, Paris, and London will share how they are adapting their destination branding to reflect new traveler values, resident expectations, and global visibility challenges. From emotional storytelling and data-driven campaigns to inclusive narratives and sustainability positioning, we’ll explore how these cities are moving beyond traditional tourism marketing to build long-term engagement — both locally and globally. A powerful conversation on identity, innovation, and the evolving role of urban destinations in the experience economy.

AI for Beginners Training Course: Demystifying Artificial Intelligence with Practical Use Cases
2025-10-22 12:00 - 12:30 | Auditorium Telefónica Empresas
Artificial Intelligence is everywhere — and yet for many professionals, it still sounds intimidating, abstract, or reserved for tech experts. This session will break down AI into simple, practical concepts that anyone can understand and use. Through real-life examples and hands-on demonstrations, participants will discover how AI tools can improve everyday tasks, spark creativity, and boost efficiency — without needing a technical background.

Hostel Renaissance: From Budget Beds to Scalable Lifestyle Brands
2025-10-22 12:00 - 12:45 | Auditorium Illes Balears
Once seen purely as low-cost options for backpackers, hostels are now at the forefront of design, community, and scalable hospitality innovation. A new generation of operators is blending the social spirit of hostels with elevated design, tech-enabled operations, and brand experiences that rival boutique hotels — all while staying agile and accessible. This session brings together the leaders redefining the hostel category, turning once-niche formats into profitable, investment-attractive lifestyle brands that resonate with younger and more value-conscious travelers. Key topics include: How hostels are evolving from beds to branded experiences Merging community, design, and affordability at scale New revenue streams: F&B, events, coliving, remote work Expansion strategies and the rise of hostel “chains” Competing with hotels while staying true to hostel DNA

AUMENTUR – Technological sustainability: a challenge for destinations
2025-10-22 12:15 - 12:30 | Tourism Innovation Theatre by Vueling
Tourism destinations face the challenge of integrating technology in a way that is not only innovative but also sustainable—economically, socially, and environmentally. Technological sustainability means adopting digital tools that are efficient, inclusive, and resilient, while avoiding high costs.

SEBKA TECHNOLOGY – Hacienda Guzmán, patrimonio inmersivo
2025-10-22 12:30 - 12:45 | Tourism Innovation Theatre by Vueling
Aplicación con contenidos en AR y VR sobre el funcionamiento de una antigua almazara del siglo XVI. Olivoteca con las principales especies de olivo del mundo a través de información QR.

The New Compass: How AI is Redefining Travel Search and Planning
2025-10-22 12:30 - 13:00 | Main Auditorium Orange Empresas
We explore how Google’s new Generative AI tools are revolutionizing the industry, turning the complexity of planning a trip into a unified, intuitive, and conversational experience.

Stories that Sell: How Destinations and Brands Win Hearts in the Age of AI
2025-10-22 12:30 - 13:15 | Auditorium T-Systems

Innovación turística para impulsar la digitalización de los destinos. Colaboración como eje vertebrador
2025-10-22 12:30 - 13:15 | Auditorium Telefónica Empresas
Telefónica presenta las novedades del Hub de Innovación Turística, una iniciativa que reúne a más de 60 empresas para impulsar la digitalización de los destinos. La colaboración público-privada se consolida como el motor de esta transformación. En este panel conoceremos experiencias de Andalucía Nexus, Globaldit, BemyVega y ForwardKeys (Amadeus), que muestran cómo la tecnología, los datos y la accesibilidad están redefiniendo la gestión y promoción turística. Un espacio para compartir cómo la innovación colaborativa está construyendo los destinos inteligentes del futuro.

INTERNALIA – Ciudades que conversan: cómo la IA transforma la relación entre destinos, visitantes y ciudadanos
2025-10-22 12:45 - 13:00 | Tourism Innovation Theatre by Vueling
IA conversacional para destinos, DMOs, ayuntamientos y ferias: ciudad como servicio en WhatsApp, conectando datos, agenda y atención en tiempo real para ciudadanos y turistas.

Absentismo en hostelería: ¿síntoma de un modelo agotado o reto de gestión pendiente?
2025-10-22 12:45 - 13:30 | Auditorium Illes Balears
El absentismo laboral ha alcanzado cifras históricas en el sector hotelero español, afectando directamente a la operativa, la experiencia cliente y la sostenibilidad del negocio. ¿Estamos ante un problema coyuntural o es el reflejo de un modelo de gestión que necesita evolucionar?En esta mesa redonda, reunimos a directivos de cadenas hoteleras y representantes sectoriales de Baleares y Canarias para debatir sobre las causas reales del fenómeno, el impacto económico, y las posibles soluciones: desde mejoras en los modelos contractuales hasta estrategias de motivación, tecnología o liderazgo.

ULTUS INNOVATION – ROSSA: Innovación para el turismo del presente
2025-10-22 13:00 - 13:15 | Tourism Innovation Theatre by Vueling
Avanzamos hacia un modelo donde la automatización y la inteligencia artificial actúan como recepcionistas digitales, mejorando la experiencia del huésped y liberando al gestor de tareas repetitivas.

New Tourism Frontiers: Where Demand Is Shifting and Why It Matters
2025-10-22 13:00 - 14:00 | Main Auditorium Orange Empresas
As global travel rebounds, the geography of growth is changing. Asia is back — with new outbound trends, digital platforms, and rising middle classes. LATAM is asserting itself with vibrant local operators and growing international demand. Meanwhile, traditional European and North American players are adapting to this shift in global gravity. This session will explore: How new source markets (APAC, LATAM, Middle East) are transforming demand patternsThe role of local platforms like RateGain, Civitatis, DidaTravel, or Trip.com in shaping global flowsDistribution, tech infrastructure, and content strategies needed to attract and serve these marketsHow destinations and global operators can build relevance in this evolving landscape

CLOUDBEDS – ¿Está tu PMS a Prueba de futuro?
2025-10-22 13:15 - 13:30 | Tourism Innovation Theatre by Vueling
Descubre cómo Cloudbeds está revolucionando la gestión hotelera con su plataforma unificada. Hablaremos de cómo la automatización, la inteligencia artificial y las integraciones estratégicas están transformando la manera de operar, optimizar ingresos y ofrecer experiencias inolvidables a los huéspedes.

La Plataforma Inteligente de Destinos al servicio del turismo
2025-10-22 13:15 - 14:00 | Auditorium T-Systems
La Plataforma Inteligente de Destinos desarrollada por SEGITTUR está al servicio del turismo ya que permite transformar los datos en decisiones estratégicas que benefician a todos los actores del sector, desde el destino al turista pasando por la empresa. Facilita la planificación y gestión sostenible de los destinos, mejora la competitividad de las empresas turísticas y ofrece a los viajeros experiencias más personalizadas y seguras. Su enfoque inteligente impulsa un modelo de turismo más eficiente, innovador y centrado en las necesidades reales del entorno y las personas.

Smart Waves: Tourism on Air
2025-10-22 13:15 - 14:00 | Auditorium Telefónica Empresas
A lively session exploring how podcasts, audio storytelling, and new sound formats are reshaping destination marketing and travel inspiration

NORAY – Tu PMS debería empezar por gestionar tus finanzas
2025-10-22 13:30 - 13:45 | Tourism Innovation Theatre by Vueling
Las finanzas siguen siendo el gran olvidado en la mayoría de los PMS. Pero si son lo primero para tu negocio, ¿por qué no lo son también en tu ecosistema tecnológico? En esta presentación exploramos cómo cambia la gestión cuando las finanzas ocupan el centro y compartimos casos reales donde el control económico deja de estar en segundo plano.

La sostenibilidad más allá del vestíbulo: estrategias reales para la gestión del agua, los residuos y la energía
2025-10-22 13:30 - 14:00 | Auditorium Illes Balears
Los hoteles y destinos están bajo presión para pasar de las promesas ecológicas a la acción medible. En esta sesión, líderes del sector compartirán estrategias concretas sobre cómo la industria puede optimizar el uso del agua, reducir los residuos y gestionar la energía de manera más eficiente, convirtiendo los compromisos de sostenibilidad en resultados operativos reales.

ALTIA – eVisitar. Plataforma eTurismo para destinos. Sostenibilidad, Eficiencia e Innovación
2025-10-22 13:45 - 14:00 | Tourism Innovation Theatre by Vueling
Presentación de la plataforma eVisitar para destinos turísticos. Enfoque práctico basado en el proyecto realizado para el proyecto de Turismo del Ayto. de Cuenca. Se enfatizará en los elementos más innovadores como la Oficina de Virtual de Turismo

DESCUBRE GROUP – Soluciones Digitales Para Hoteles
2025-10-22 14:00 - 14:15 | Tourism Innovation Theatre by Vueling
Ofrecemos soluciones digitales para hoteles que mejoran la experiencia del huésped, optimizan la gestión y potencian las ventas internas.

FI GROUP – Turismo 5.0: estrategias de inversión para un futuro sostenible y digital
2025-10-22 14:15 - 14:30 | Tourism Innovation Theatre by Vueling
La competitividad turística del futuro se construye hoy sobre pilares sostenibles, digitales e inclusivos. En FI Group impulsamos la transformación del sector mediante estrategias de inversión robustas y el aprovechamiento de incentivos fiscales y financiación pública.

TURISMO Y PLANIFICACIÓN COSTA DEL SOL – Nuevos retos en la Inteligencia Turística para la gestión de los destinos turísticos
2025-10-22 15:30 - 15:45 | Tourism Innovation Theatre by Vueling
Presentación de un caso de éxito de Inteligencia Turística consolidado y cuales son los retos para que las decisiones de los destinos y productos turísticos tomen sus decisiones de la forma más eficiente posible.

Hospitality at Scale: A Fireside Chat with Pierre & Vacances Europe’s CEO
2025-10-22 15:30 - 16:00 | Auditorium Illes Balears
An open conversation about strategy, innovation, and what it really takes to scale hospitality across Europe.

Unlocking New Revenue Streams with AI Voice Agents
2025-10-22 15:30 - 16:00 | Auditorium Telefónica Empresas
The AI Revolution in Travel: unlocking the new era of travel experienceAI is transforming industries from finance to healthcare, yet hospitality remains stubbornly behind. The reason isn’t a lack of ambition, but a lack of something far more fundamental: unified data. In this context, AI-powered voice agents are emerging as a key innovation that could reshape how travel is booked. With access to unified data, these agents can deliver accurate, personalized answers in seconds and unlock a new era of smarter, more profitable hotel revenue management.

The Competitive Edge: How Data-Driven Destinations Attract Better Tourism
2025-10-22 15:30 - 16:15 | Auditorium T-Systems
As destinations compete globally, the ones that win are not the most beautiful — but the most strategic. This session explores how data and smart planning allow destinations to target better segments, lengthen stays, improve yield, and attract investment while preserving local life. Key topics: Rethinking KPIs: from volume to value Market intelligence to attract ideal segments Aligning data insights with brand and product How smart equals competitive — not just connected

When Non-Travel Brands Enter The Game
2025-10-22 15:30 - 16:30 | Main Auditorium Orange Empresas
A new wave of brands is stepping into the travel arena — and they don’t come from the tourism world. From sports retailers and e-commerce platforms to loyalty ecosystems and lifestyle brands, these players are designing experiences, launching travel products, and building new emotional connections with their communities. In this session, we explore how and why non-travel brands are entering the market — what they bring to the table, how they challenge traditional players, and what opportunities exist for collaboration. Topics include: What drives a non-travel brand to expand into tourism? How do they leverage trust, community, and data to build travel experiences? What does this mean for traditional operators, DMOs and OTAs? What types of partnerships and models are emerging?

ORANGE EMPRESAS – Medición del impacto de un crucero en tu ciudad
2025-10-22 15:45 - 16:00 | Tourism Innovation Theatre by Vueling
Solución que, a partir del geoposicionamiento de dispositivos móviles, permite analizar el impacto que genera la llegada de un crucero en la saturación de las vías urbanas de una ciudad, ofreciendo información detallada a nivel de tramo de calle.

TELEFONICA AI + Mobility Intelligence – Gestión sostenible de destinos con datos confiables
2025-10-22 16:00 - 16:15 | Tourism Innovation Theatre by Vueling
Smart Steps es la capa de movilidad que alimenta casos de IA en producción para destinos y operadores: predicción de demanda, gestión de flujos y atribución de campañas, todo con privacidad por diseño.

Breaking the Mold: Redefining Innovative Stays
2025-10-22 16:00 - 16:45 | Auditorium Illes Balears
Hospitality is undergoing a creative renaissance. From immersive retreats and eco-resorts to lifestyle-driven brands and hybrid hotel concepts, a new wave of accommodation models is emerging — built around purpose, flexibility, wellness, and emotional connection. This session brings together leaders who are reinventing what it means to “host” in today’s travel landscape. We'll explore how they're designing spaces that blend comfort and community, delivering curated experiences over standard services, and appealing to a traveler who values authenticity, sustainability, and meaning over stars and square meters.

Smarter Travel with AI: Data, Decisions and Customer Journeys
2025-10-22 16:00 - 16:45 | Auditorium Telefónica Empresas
AI is no longer optional. It’s redefining how travel companies optimize operations, forecast demand, and engage with travelers as well to boost profitability. In this session, experts will explore how artificial intelligence is powering smarter marketing investments, revenue optimization, and scalable efficiency across the travel sector.

ANDALUCÍA TRADE – Apoyamos tu empresa, financiamos tu proyecto
2025-10-22 16:15 - 16:30 | Tourism Innovation Theatre by Vueling
Presentación de las líneas de incentivos regionales puestas en marcha por Andalucía TRADE (Agencia Empresarial para la Transformación y el Desarrollo Económico) dirigidas a apoyar la internacionalización, impulsar el crecimiento empresarial y desarrollo industrial así como a fomentar los proyectos de I+D+i.

Gobernanza del dato: Nuevos esquemas de colaboración para el impulso de la compartición de datos ante los nuevos desafíos del turismo
2025-10-22 16:15 - 17:15 | Auditorium T-Systems
La Plataforma de Innovación Abierta desarrollada por Segittur y su espacio de datos sumado a nuevas fuentes de datos y una mayor preparación de los equipos humanos en los DTI están permitiendo proyectar mejor qué dato se requiere y con quién se comparte para enfrentar retos nunca resueltos. Principales jugadores del escenario digital turístico expondrán y debatirán sobre los últimos avances sobre la generación, compartición y uso masivo de datos. Soberanía, confianza y seguridad envolviendo los procesos de compartición de datos.

VEOLIA -Veolia Success Case: Transforming Water Management in the Hotel Sector
2025-10-22 16:30 - 17:00 | Tourism Innovation Theatre by Vueling
The presentation will highlight a remarkable success story in the hotel sector, within the scope of Veolia’s environmental neutrality services designed to transform negative impacts into positive outcomes. Through strategic design and the implementation of innovative water solutions, Veolia provides hotels with a clear and achievable path toward water neutrality.The case study demonstrates two key impacts. Environmentally, the implementation of targeted water management measures led to substantial reductions in consumption, waste, and operational footprint—significantly contributing to water conservation and resource resilience. From a business perspective, the initiative delivered measurable financial benefits through cost savings, compliance with regulations, and the strengthening of brand reputation in sustainability.

Opening Ceremony
2025-10-22 16:30 - 17:30 | Main Auditorium Orange Empresas

Small Hotels, Big Ecosystem: Leveraging Associations & Partnerships
2025-10-22 16:45 - 17:15 | Auditorium Illes Balears
Independent and small-scale hotels often face an uphill battle when competing with global chains — but by joining forces, sharing resources, and forming smart partnerships, they’re gaining the scale, visibility, and resilience needed to thrive in today’s competitive landscape. This session explores how hotel associations, consortia, and tech or marketing alliances are helping smaller properties punch above their weight — while preserving their unique identity and local DNA. Key discussion points: How associations and soft brands are supporting commercial reach and tech adoption Building shared marketing power without losing independence Operational collaboration: training, sustainability programs, data, and tools Partnerships with tech platforms, DMOs, and experience providers Real-world examples of small hotels scaling their impact through community and connection Whether you're a rural boutique hotel, urban B&B, or family-run resort, this session offers practical insights into building strength through strategic collaboration.

BOOKLINE – La IA por voz que responde a los huéspedes y convierte llamadas en reservas.
2025-10-22 17:00 - 17:15 | Tourism Innovation Theatre by Vueling
ChatGPT said: Bookline es la IA por voz que responde a tus huéspedes y convierte llamadas en reservas. Automatiza la atención telefónica, reduce llamadas perdidas y mejora la experiencia del cliente. Disponible 24/7, impulsa los ingresos y apoya a los equipos de ventas y reservas de tu alojamiento.

PROTEL / SERRENISIMA – From inspiration to repeater
2025-10-22 17:15 - 17:30 | Tourism Innovation Theatre by Vueling
Cloud based solutions to leverage each touch point, manage your guests and turn them into repeaters.

Inclusion in Motion: Travel That Works for Everyone
2025-10-22 17:15 - 18:00 | Auditorium T-Systems
True innovation in travel means building experiences that are accessible, inclusive, and equitable — for everyone. From travelers with disabilities to underrepresented communities, families, solo adventurers, and those navigating financial or cultural barriers, the industry must rethink how it designs, communicates, and delivers travel. This session will explore how companies and destinations are embedding inclusion into the core of their strategy — not as an afterthought, but as a driver of loyalty, differentiation, and long-term value. Topics include: Designing inclusive products and services from the ground up Accessibility in transport, accommodation, and experiences Inclusive marketing: language, representation, and authenticity Technology as an enabler — and when it becomes a barrier Business case vs. moral imperative: why inclusion drives growth

Transformación Digital en Turismo: Del Discurso a la Realidad
2025-10-22 17:15 - 18:00 | Auditorium Telefónica Empresas
Todo el mundo habla de digitalización como si fuera un paso automático, pero en turismo no basta con adoptar tecnología. Transformar de verdad significa cambiar procesos, mentalidad y cultura organizativa.

Escalar con inteligencia: cómo la tecnología está empoderando a los hoteles independientes
2025-10-22 17:15 - 18:00 | Auditorium Illes Balears
Los hoteles independientes se enfrentan cada día al reto de crecer y competir en un mercado dominado muchas veces por grandes cadenas y OTA's. Hoy, gracias a la tecnología, tienen la oportunidad de transformar su modelo: potenciar la venta directa, automatizar procesos y posicionarse en igualdad de condiciones en el entorno digital. En esta sesión, hoteleros independientes compartirán sus experiencias reales y empresas tecnológicas del sector turístico nos mostrarán cómo la innovación digital puede convertirse en una ventaja competitiva decisiva. Una conversación inspiradora sobre cómo escalar con inteligencia en el panorama hotelero actual.

PERS BY EXPLORINS – Loyalty, the New Acquisition Channel: Real-Time Data, Cut CAC, Drive Revenue, and Boost Sustainability
2025-10-22 17:30 - 17:45 | Tourism Innovation Theatre by Vueling
Explore how businesses across the tourism and experience industry are getting real-time data from customer experiences and engagement, turning it into a powerful acquisition engine. Together with Angela Bustillos, CMO and Co-founder of eXplorins We’ll break down how loyalty can cut your CAC, boost revenue, and even reward more sustainable behavior.

PRICELABS – La Nueva Arquitectura de Ingresos: Precios más Inteligentes para Equipos Hoteleros Ágiles
2025-10-22 17:45 - 18:00 | Tourism Innovation Theatre by Vueling
Discover how lean hotel teams can maximize revenue with smarter, data-driven pricing tools. Learn strategies to automate pricing, optimize occupancy, and make every decision count—without adding extra workload.

Inauguración Foro de Regiones Turísticas Innovadoras
2025-10-23 09:30 - 10:20 | Auditorium T-Systems

DESTINATION PULSE MABRIAN – Measuring What Matters: Unlocking the True Impact of Events through Data Intelligence
2025-10-23 10:00 - 10:15 | Tourism Innovation Theatre by Vueling
Events shape tourism beyond the spotlight, but their true impact is often hidden. Discover how data intelligence reveals visitor behavior, spending, and sentiment — helping destinations maximize the value of every event.

Beyond the Buzz: 5 Real-World Ways AI Is Transforming Travel
2025-10-23 10:00 - 10:30 | Main Auditorium Orange Empresas
AI is everywhere — but how is it actually being used by travel companies to drive results today? In this fast-paced and practical session, Dan Christian, former Chief Digital Officer at The Travel Corporation and one of the leading voices in travel tech and marketing, will walk us through 5 concrete use cases where AI is actively reshaping how we attract, convert, and serve travelers — from dynamic pricing and predictive personalization, to AI-enhanced content creation and customer service. Join this session to explore how forward-thinking travel brands are moving beyond experimentation and integrating AI into their daily operations — with measurable impact.

WEB TENERIFE – Tenerife Sandbox Smart Destination
2025-10-23 10:15 - 10:30 | Tourism Innovation Theatre by Vueling
Presentación del primer sandbox turístico de España y los resultados de los proyectos.

Atención del Consejero Arturo Bernal a medios
2025-10-23 10:20 - 10:35 | Auditorium T-Systems

SKIBOOKERS – From Data to Emotion: How AI Is Rewriting the Future of Travel
2025-10-23 10:30 - 10:45 | Tourism Innovation Theatre by Vueling
The next big edge in travel isn’t more data — it’s emotion. Discover how AI that understands human signals can predict needs, deepen loyalty, and unlock powerful new revenue growth.

When Travel Goes Viral: TikTok’s Impact on the Industry
2025-10-23 10:30 - 11:00 | Main Auditorium Orange Empresas
Discover how TikTok is inspiring new ways of exploring the world. This keynote will highlight how the platform connects travelers with destinations, fosters creativity, and opens new opportunities for brands to engage with global audiences.

Innovating Locally: How Global Hotel Brands Adapt to the Spanish Market
2025-10-23 10:30 - 11:15 | Auditorium Illes Balears
Spain is one of the world’s most competitive hospitality markets — and for global hotel brands, succeeding here means more than just expanding. It requires local understanding, operational flexibility, and brand adaptation to connect with Spanish travelers, destinations, and guest expectations. This session brings together international hotel groups to explore how they are adapting products, experiences, teams, and strategies to stay relevant and profitable in Spain — while maintaining global consistency and scaling innovation.

Purpose-Driven Travel: Scaling Impact Without Losing Soul
2025-10-23 10:30 - 11:15 | Auditorium Telefónica Empresas
As the search for meaning becomes central in travel choices, more and more brands are striving to reconcile growth with commitment. This panel will highlight how certain players manage to stay true to their mission while expanding internationally — by relying on engaged communities, authentic storytelling, and sustainable business models.

Retos y oportunidades para un futuro turístico sostenible e innovador
2025-10-23 10:35 - 11:25 | Auditorium T-Systems

SMARTGUEST – From Disruption to Differentiation: Rethinking Hospitality in the Age of Smart Guests
2025-10-23 10:45 - 11:00 | Tourism Innovation Theatre by Vueling
This presentation looks at current disruptors in the hospitality trade and explores the opportunities these disruptors present to hoteliers by using mobile technology - specifically with the use of a guest app.

TWISTIC – Conéctate al futuro
2025-10-23 11:00 - 11:15 | Tourism Innovation Theatre by Vueling
Somos una empresa tecnológica especializada en soluciones digitales para el sector turístico y hotelero. Ofrecemos herramientas innovadoras como señalización digital, pantallas interactivas, etiquetas electrónicas, web app, etc. y, aparte, impulsamos soluciones específicas para la gestión y reducción del desperdicio alimentario.

Connected Travel: How Airlines, Tech and Agencies Are Redesigning the Journey
2025-10-23 11:00 - 11:45 | Main Auditorium Orange Empresas
The future of travel is built on collaboration. As airlines, tech innovators, and travel agencies converge, distribution is turning into a connected ecosystem where data, connectivity, and customer experience come together.

SEPTEO HOSPITALITY – Cómo superar el reto de un stack tecnológico que limita el crecimiento de tu negocio. Caso de éxito Ulyses Suite
2025-10-23 11:15 - 11:30 | Tourism Innovation Theatre by Vueling
En esta sesión descubrirás cómo Ulyses Suite ayudó a Kampaoh a transformar un freno en una palanca de crecimiento. Una experiencia directa y práctica para alojamientos que buscan soluciones reales.

Making Sustainability Work: Turning Global CSR Goals Into Hotel-Level Action
2025-10-23 11:15 - 12:00 | Auditorium Illes Balears
Sustainability has become a boardroom priority — but turning high-level CSR strategies into real change on the ground remains one of the industry's biggest challenges. How do global hotel groups and independent properties translate ambitious ESG goals into measurable, operational impact at the property level? This session brings together leaders in hospitality sustainability to explore what’s actually working — from carbon reduction and waste management to supply chain, local sourcing, staff engagement, and guest behavior. Discussion themes include: Bridging the gap between corporate goals and hotel operations Tools, certifications, and metrics that drive real accountability Balancing sustainability with profitability and guest experience Engaging staff and suppliers in sustainable transformation Communicating progress transparently — without greenwashing

Short vs. Long: Reels and Podcasts in the Attention Economy
2025-10-23 11:15 - 12:00 | Auditorium Telefónica Empresas
In today’s attention economy, do travelers engage more with a 30-second Reel or a 30-minute podcast? This session dives into how short-form and long-form content compete and complement each other in tourism marketing. Experts will unpack the KPIs that really matter and share how to choose the right format and length to match brand goals and traveler behavior.

Propuesta de valor para destinos inteligentes y sostenibles
2025-10-23 11:25 - 12:15 | Auditorium T-Systems

ILUX Visual Technologies – ScanMeNow. Your destiny in another dimension
2025-10-23 11:30 - 11:45 | Tourism Innovation Theatre by Vueling
ScanMeNow transforms tourism engagement by turning every visitor into the storyteller. Through AI-driven 3D photos generating seamless, high-quality digital souvenirs, we deliver unique, shareable memories that extend far beyond the visit.

FIRSTVIEW – 3D Event Simulator and Diagramming Tool
2025-10-23 11:45 - 12:00 | Tourism Innovation Theatre by Vueling
Con la solución de Diagramación de FirstView podemos realizar diferentes set ups y configuraciones de modo que podamos hacernos una idea exacta de cómo será el evento en la vida real, se trata de la creación de espacios 3D hiperrealistas que son réplicas exactas de los salones de eventos.

Travel as a Tribe: How Communities Are Redefining the Way We Explore
2025-10-23 11:45 - 12:30 | Main Auditorium Orange Empresas
Travel is no longer just about the destination — it’s about belonging, shared identity, and emotional connection. A new wave of brands is proving that building a strong community can be more powerful than any marketing campaign, turning one-time visitors into loyal advocates and repeat travelers. In this session, we bring together the boldest community-first travel platforms to explore how they are cultivating tribes, activating user-generated growth, and designing travel around people — not just places. Key topics include: Building trust and identity through community Activating UGC, referrals, and brand evangelism Designing group experiences that foster connection The business model: how community scales (without losing soul) What traditional players can learn from creator-led, bottom-up growth

MEWS – Caso de Exito: Cómo una sólida estrategia, buen liderazgo y la mejor tecnología impulsan el éxito
2025-10-23 12:00 - 12:15 | Tourism Innovation Theatre by Vueling
Ildefonso Moyano, VicePresidente de Customers Success de Mews entrevista a Francisca García, CEO de Hoteles Casa 1800. Durante la conversación se cubren aspectos sobre cómo pequeños hoteles independientes pueden destacar en un mercado altamente competitivo, la estrategia que ha seguido Casa 1800, y cómo la tecnología les ayuda a ser más eficientes en su operativa y crear una experiencia de cliente excepcional.

Direct-First Hospitality: Rewriting the Sales Playbook
2025-10-23 12:00 - 12:30 | Auditorium Illes Balears
In a landscape where OTAs dominate visibility and guest acquisition, hotels are rethinking how to win and keep the guest relationship from the very first click. This session will explore new strategies for boosting direct bookings, optimising channel mix, and creating seamless, personalised guest experiences that drive loyalty and profitability.

Search Is Broken? How OTAs Are Rebuilding the Way We Plan and Book Travel
2025-10-23 12:00 - 12:45 | Auditorium Telefónica Empresas
The way travelers search for trips is being completely rewritten. Traditional SEO, generic filters, and outdated UX are no longer enough in a world shaped by AI chat interfaces, voice search, and algorithmic discovery. With ChatGPT, TikTok, and personalized inspiration on the rise, OTAs are racing to reinvent the booking journey — from the first query to the final conversion.

OK LOCATED – Señalética Digital como método de Gestión Integral del Destino
2025-10-23 12:15 - 12:30 | Tourism Innovation Theatre by Vueling
En un mundo donde los destinos compiten por atraer, fidelizar y gestionar visitantes de manera sostenible y accesible, OK Located se consolida como la herramienta definitiva para transformar datos en decisiones inteligentes. Más que una app, es un ecosistema global de gestión turística que conecta visitantes, gestores y empresas locales

Unbalanced Tourism: The Hidden Costs of Growth in a Booming Industry
2025-10-23 12:15 - 12:45 | Auditorium T-Systems
This session dives into the complex and often uncomfortable side of success: over-tourism, resident dissatisfaction, environmental stress, and fragile infrastructure. With a focus on real examples and active strategies, speakers will explore how to manage growth without eroding the very value that makes a place worth visiting. Moderated by Dolores Ordóñez, the session will include perspectives from destinations like Ibiza, which are on the front lines of this conversation — balancing tourism’s economic impact with the well-being of their communities. Key topics include: How can destinations set real limits — and enforce them? Tools for monitoring capacity, carrying limits, and visitor behavior Shifting from quantity to quality: redefining success Resident engagement and the politics of tourism Sustainable planning, zoning, and regulation in the face of global demand

NIVIMU – Descubre cómo ser más eficiente en la gestión de tus RRHH
2025-10-23 12:30 - 12:45 | Tourism Innovation Theatre by Vueling

From Proprietary Data To Intelligent Agents: Unlocking Destination Value With Ai
2025-10-23 12:30 - 13:00 | Main Auditorium Orange Empresas
Artificial intelligence can only be truly transformative when powered by relevant, reliable, consistent, and valuable data. We’ll explore how quality data becomes the fuel for a new generation of intelligent virtual assistants—AI Agents—capable of delivering rapid insights and effective solutions to tourism destinations. These specialized agents process vast quantities of quantitative and qualitative data across multiple dimensions—flights, events, accommodation, sentiment analysis, and more—empowering destination managers to make faster, more informed decisions. From crisis response to event ROI analysis, these agents reduce time-to-insight by 99% while recommending concrete actions to optimize tourism strategies. Today's destination managers struggle with fragmented tools and backward-looking reports, while dynamic AI agents, trained to address the most pressing challenges in tourism strategy are filling this critical gap and reshaping the future of destination management.

Tecnología y Territorio. Alianzas para un Futuro Turístico Sostenible
2025-10-23 12:30 - 13:15 | Auditorium Illes Balears
Debate sobre sostenibilidad en turismo y el impacto medioambiental del turismo. Moderado por Klx Global, experto en medición de la huella de carbono del turismo, Contaremos con 4 actores claves, Segittur, quien lidera la digitalización del turismo en España, Telefónica, empresa que lidera la digitalización de los destinos, La Generalitat Valenciana y un destino canario que está ejecutando el principal proyecto de sostenibilidad turística, (proyecto Canary Green)

SEBKA TECHNOLOGY – Tecnología al servicio de la voz, la emoción y el conocimiento
2025-10-23 12:45 - 13:00 | Tourism Innovation Theatre by Vueling
Whisper: conectando historias y personas -- Un sistema innovador que convierte cada explicación en una experiencia compartida, clara y cercana, en cualquier entorno o idioma.

Influencer marketing: how a post can bring thousands of visitors
2025-10-23 12:45 - 13:30 | Auditorium Telefónica Empresas
This session dives into how travel brands are using influencer marketing not just for visibility, but as a powerful lever for conversion, branding, and audience engagement.Topics include:How to choose the right creators: reach vs. relevance,Tracking ROI and impact beyond likes and sharesMicro vs. macro influencers — and the rise of creator co-brands

Territorios Inteligentes en Clave LATAM: Soluciones Reales para Retos Globales
2025-10-23 12:45 - 13:30 | Auditorium T-Systems
Frente a presupuestos limitados y contextos complejos, muchos destinos latinoamericanos están desarrollando enfoques inteligentes basados en tecnología accesible, participación ciudadana, sostenibilidad real y gobernanza adaptada

REPLY – Trailblaze
2025-10-23 13:00 - 13:15 | Tourism Innovation Theatre by Vueling
Smart Destination Route Recommender System powered by SPACE.

Building Teams That Innovate: From Hierarchy to Velocity in the Travel Industry
2025-10-23 13:00 - 14:00 | Main Auditorium Orange Empresas
In a sector defined by rapid change, innovation isn’t just about great ideas — it’s about the teams, culture, and leadership models that make those ideas happen at speed and scale. This session dives into how travel companies are rethinking the way they structure, empower, and lead their teams to move faster, break silos, and create real impact — even in complex, global organizations. Key discussion topics: Moving from hierarchy to autonomy: agile teams in hospitality and travel tech Building a culture that encourages experimentation and tolerates failure Leadership shifts: from command-and-control to coaching and enablement Cross-functional squads, remote collaboration, and global team design How to attract and retain top talent in a mission-driven, fast-paced industry With voices from startups, scale-ups, and established travel brands, this session explores what it really takes to build teams that don’t just execute — they invent.

ROOMATIK – Soluciones de digitalización hotelera
2025-10-23 13:15 - 13:30 | Tourism Innovation Theatre by Vueling
Descubre cómo los hoteles modernos están aprovechando la automatización digital para optimizar operaciones y mejorar la experiencia del huésped. Desde quioscos de check-in autoservicio y sistemas de llaves inteligentes hasta analítica con IA y servicios de recepción remota, conoce estrategias prácticas para reducir costes, eliminar cuellos de botella y operar 24/7, sin comprometer la calidad del servicio.

Dominar la estacionalidad: cómo impulsar la demanda en temporada baja con estrategias inteligentes, sostenibles y flexibles
2025-10-23 13:15 - 14:00 | Auditorium Illes Balears
Para muchas marcas hoteleras y operadores de alojamiento, la estacionalidad marca la rentabilidad. Sin embargo, los líderes del sector demuestran que la temporada baja no tiene por qué significar bajo impacto. Esta sesión explorará cómo hoteles, resorts y alojamientos alternativos están repensando la temporada baja a través de una combinación de estrategias de revenue inteligentes, innovación de producto y diversificación de audiencias —convirtiendo los períodos más tranquilos en motores de crecimiento, propósito y fortaleza de marca

GALILEUS SOFTWARE HOTEL MAINTENANCE – Del dato a la decisión: Galileus, Mantenimiento Inteligente Para Hoteles Inteligentes
2025-10-23 13:30 - 13:45 | Tourism Innovation Theatre by Vueling
En esta breve intervención presentaremos cómo Galileus transforma el mantenimiento hotelero a través del análisis de datos en tiempo real. Mostraremos cómo convertir incidencias, consumos y tareas técnicas en decisiones estratégicas que reducen costes, mejoran la eficiencia operativa y elevan la experiencia del huésped.

Korea and Europe bridge: exchanging tourism practices
2025-10-23 13:30 - 14:00 | Auditorium Telefónica Empresas
In this exclusive interview with the Mayor of Yongin (South Korea), discover how Korean culture, technology, and travel trends are reshaping global tourism. Learn what inspires Korean travelers, how they plan and experience trips, and what Europe can learn from Korea’s innovative tourism practices. The session will also spotlight Yongin’s vision as a smart and sustainable destination, exploring how the city blends tradition, modern industry, and digital innovation to attract both national and international visitors.

Geopolitics & Travel: How to lead in a fragmented world
2025-10-23 13:30 - 14:00 | Auditorium T-Systems
Geopolitical tensions, shifting alliances, and fragmented markets are increasingly shaping the future of tourism. From visa regimes and safety concerns to new corridors of influence, the industry must adapt to a world where politics and travel are deeply intertwined. In this session, Toposophy will present their latest study on the topic, followed by a discussion with industry leaders on how destinations and companies can navigate uncertainty, build resilience, and seize new opportunities in a divided global landscape.

DUETTO – Regional Marketing Manager, EMEA
2025-10-23 13:45 - 14:00 | Tourism Innovation Theatre by Vueling
Más allá del RevPAR: cómo conseguir la rentabilidad total hotelera.

NAGARRO – Accelerating Value Delivery in Hospitality with AI
2025-10-23 14:00 - 14:15 | Tourism Innovation Theatre by Vueling
Experience how Nagarro is redefining hospitality with AI. From local insights to fluidic accelerators like Yedai, we will showcase AI-powered hospitality assistants that elevate guest experience, streamline employee workflows and unlock real value to every interaction.

NOOVY – Descubre Noovy, all in 1 PMS: La nueva era (AI) digital para hoteles inteligentes!
2025-10-23 14:15 - 14:30 | Tourism Innovation Theatre by Vueling
La PMS all in 1 tecnología que simplifica la hospitalidad. Conecta tu PMS, Channel manager & RMS software, kiosco y cerraduras inteligentes en una sola plataforma. Automatiza. Simplifica. Conecta. Bienvenido a Noovy.

The Untapped Power of Travel Gifting: Unlocking New Audiences, Loyalty & Revenue
2025-10-23 15:30 - 16:00 | Auditorium Telefónica Empresas
Travel gifting is no longer limited to holiday vouchers or last-minute gift boxes — it's becoming a strategic lever for growth, loyalty, and brand differentiation. As travelers seek more meaningful, experience-based gifts, and companies look for new revenue channels, the gifting space is evolving fast — blending tech, retail, and travel in new ways. This session brings together industry leaders to explore how travel gifting can drive new customer acquisition, cross-selling opportunities, and long-term loyalty, while tapping into an underutilized but highly emotional purchase moment. Topics include: From physical to digital: the evolution of gifting models How travel brands can integrate gifting into core product strategy Leveraging gifting for off-season demand and customer lifetime value Partnerships with retailers, loyalty programs, and marketplaces Measuring success: gifting as more than a seasonal revenue bump Whether you're in OTA, hospitality, experiences, or loyalty, this session will show why travel gifting is no longer a side business — it's a growth engine waiting to be scaled

Smart Tourism in Practice: Lessons from Europe’s Data‑Driven Destinations
2025-10-23 15:30 - 16:15 | Auditorium T-Systems
This session will showcase real-world case studies of pioneering destinations that are applying D3HUB tools and frameworks to improve how they manage tourism sustainably, intelligently, and with greater responsiveness to local needs. With insights from Ibiza, Dubrovnik, Lapland, and others, we’ll explore how data is being used to guide strategic decisions on visitor flows, carrying capacity, mobility, sustainability, and more — turning smart tourism from theory into action. An essential discussion for any destination looking to move from data collection to real impact.

Visibility vs. Value: Metasearch, Bedbanks & the New Rules of Hotel Distribution
2025-10-23 15:30 - 16:15 | Auditorium Illes Balears
In a world of price-driven decisions and fragmented supply, metasearch platforms and bedbanks play a crucial — and sometimes controversial — role in shaping hotel visibility, margins, and guest expectations. This session explores how these two pillars of distribution are evolving in response to growing pressure from direct booking strategies, pricing control challenges, AI search, and new consumer behaviors.

Subscription, Loyalty and Predictive Commerce: The Next Growth Engines
2025-10-23 15:30 - 16:15 | Main Auditorium Orange Empresas
Travel brands are rethinking how they engage and retain customers. Subscription models, loyalty ecosystems, and predictive commerce are emerging as powerful growth engines — reshaping not just how we sell, but how travelers decide, book, and return. This session explores how these models are scaling, what challenges they face, and how to leverage data and technology to make them profitable and sustainable.

Touristech Startup Fest | Tourism & Hospitality
2025-10-23 15:30 - 16:20 | Tourism Innovation Theatre by Vueling
Trailblazing startups are reshaping travel with bold ideas and nimble execution, challenging conventional models and injecting fresh momentum into the industry. Their breakthroughs are redefining how journeys are imagined, run, and experienced end to end. At the Touristech Startup Fest we’ll showcase the next wave of traveltech visionaries teams with global ambitions, ready to pitch to decision makers and investors and accelerate the future of tourism through innovation and technology. The startups that will pitch about Tourism & Hospitality are: - PriceLabs - HotelSpeaker - Twintual Inc. - AMIQA TECH AB - InRoom - Vaneoo - DeepUpsell

Building a Destination: How Brands and Spaces Turn Places into Experiences
2025-10-23 16:00 - 16:45 | Auditorium Telefónica Empresas
Destinations today are no longer defined only by geography — they are built through brands, venues, and storytelling. From iconic stadiums to lifestyle brands and cultural institutions, spaces are being transformed into experiences that attract visitors, foster loyalty, and generate new revenue streams. This session will explore how companies like Pernord Ricard and McArthurGlen Designer Outlet Málaga are turning places into must-visit destinations, blending identity, community, and commerce.

Regulating the Boom: Short-Term Rental Registries and the Push for Greater Transparency in Europe
2025-10-23 16:15 - 17:00 | Auditorium T-Systems
This session — moderated by EU Travel Tech — will address how public authorities and industry players are tackling illegal listings, improving data-sharing, and enforcing fair, transparent markets. Key discussion points include: Spain’s evolving regional registries and the Ibiza case Platform responsibility and data-sharing for enforcement The EU’s upcoming regulation on short-term rentals and its impact on destinations and hosts

Formación Hands-on: Implementa IA hoy en tu hotel
2025-10-23 16:15 - 17:00 | Auditorium Illes Balears
Sesión formativa con demos paso a paso, plantillas y checklist operativo para lanzar pilotos de IA en tu hotel.

Transformación digital real: cómo evolucionan agencias, turoperadores y distribuidores ante el nuevo viajero
2025-10-23 16:15 - 17:15 | Main Auditorium Orange Empresas
La digitalización lleva años en boca de todos, pero ¿qué significa realmente transformarse en un entorno donde el nuevo viajero es más exigente, más autónomo y más digital que nunca? Esta mesa redonda reúne a representantes clave del canal de distribución — agencias de viajes, grupos de gestión, turoperadores y plataformas online — para debatir cómo están adaptando sus modelos de negocio, procesos y propuesta de valor en un contexto de cambio constante. Moderada por Agenttravel, la conversación abordará cómo estas organizaciones están afrontando los grandes retos: ¿Qué herramientas digitales están marcando la diferencia? ¿Cómo evolucionan la venta, la relación con el cliente y la rentabilidad? ¿Es posible competir con las grandes plataformas manteniendo la cercanía y el servicio personalizado? Una sesión práctica y estratégica que mostrará casos reales, aprendizajes y puntos de vista complementarios para entender cómo se mueve hoy el turismo intermedio.

Touristech Startup Fest | Activities & Attractions
2025-10-23 16:20 - 17:10 | Tourism Innovation Theatre by Vueling
Trailblazing startups are reshaping travel with bold ideas and nimble execution, challenging conventional models and injecting fresh momentum into the industry. Their breakthroughs are redefining how journeys are imagined, run, and experienced end to end. At the Touristech Startup Fest we’ll showcase the next wave of traveltech visionaries teams with global ambitions, ready to pitch to decision makers and investors and accelerate the future of tourism through innovation and technology. The startups that will pitch about Activities & Attractions are: - Bookline - AIRLINGO- WeGoTrip- Aloja AI- EventWall- MuMa Bat Company (Murciélagos Málaga)- Seyaha

Beyond Wellness
2025-10-23 16:45 - 17:15 | Auditorium Telefónica Empresas
Wellness is no longer just an option for a small group of travelers — it has become one of the main drivers in travel decisions. We are no longer only speaking about well-being; the trend now points toward repair and longevity as key assets.

La IA como motor de los destinos inteligentes. Microsoft y Andalucía Nexus
2025-10-23 17:00 - 17:30 | Auditorium T-Systems
Tenemos más datos que nunca. Y más inteligencia artificial. Pero, ¿cómo se traduce eso en un impacto real para los destinos y las empresas? En esta sesión, Microsoft y Andalucía comparten la experiencia de Andalucía Nexus: una nueva forma de conectar tecnología, turismo y conocimiento. Los asistentes se llevarán una visión clara sobre cómo la IA puede transformar la gestión turística y abrir oportunidades para un sector más eficiente, sostenible y competitivo.

Más Allá de la Digitalización: IA, Creatividad y Agilidad en la Hotelería del Futuro
2025-10-23 17:00 - 18:00 | Auditorium Illes Balears
Un análisis de viva voz por quienes hoy aplican en sus hoteles la IA para el Revenue inteligente, con previsiones de precios mucho más precisas para tomar decisiones más rápidas y seguras; la automatización del marketing: menos trabajo manual en la creación de contenidos y más eficiencia en equipos reducidos; la gestión de reuniones y seminarios tanto digitales como presenciales, con resúmenes automáticos al instante, identificación de las principales aportaciones de cada asistente y conversión en acciones concretas; y la experiencia de la robótica en la restauración y cocina de los hoteles, robots entrenados con IA capaces de tomar iniciativas reales, más allá de la simple automatización, en apoyo directo al personal.

Touristech Startup Fest | Leisure & Cultural Travel
2025-10-23 17:10 - 18:00 | Tourism Innovation Theatre by Vueling
Trailblazing startups are reshaping travel with bold ideas and nimble execution, challenging conventional models and injecting fresh momentum into the industry. Their breakthroughs are redefining how journeys are imagined, run, and experienced end to end. At the Touristech Startup Fest we’ll showcase the next wave of traveltech visionaries teams with global ambitions, ready to pitch to decision makers and investors and accelerate the future of tourism through innovation and technology. The startups that will pitch about Leisure & Cultural Travel are: - KULTRIP- PICTOREAL Inc.- Voyant- Destinno- IBIAMA Arte Tecnología- Ontur

Behind the Scenes: Reinventing Travel Infrastructure for a New Distribution Era
2025-10-23 17:15 - 18:00 | Main Auditorium Orange Empresas
While travelers see seamless bookings and dynamic offers, behind the curtain, a new generation of platforms is rebuilding the very infrastructure that powers global travel. From B2B accommodation distribution to API connectivity and inventory optimization, this session uncovers how tech-driven players are transforming the backbone of travel — making it faster, smarter, and more scalable than ever. A must-attend for anyone navigating the future of supply, access, and real-time demand in an increasingly fragmented landscape.

Turismo Senior 55+: Innovar para un mercado en expansión
2025-10-23 17:15 - 18:00 | Auditorium Telefónica Empresas
El turismo senior 55+ se consolida como un segmento clave: viajero activo, con tiempo, recursos y nuevas motivaciones. Además, viaja mayoritariamente fuera de la temporada alta, aportando estabilidad y reduciendo la estacionalidad en los destinos. Pero es necesario adaptar la oferta turística a este perfil creando experiencias accesibles, auténticas y seguras, que respondan a sus expectativas de bienestar, cultura y conexión social. Esta mesa redonda versará sobre como destinos y empresas pueden convertir al viajero 55+ en motor de competitividad.

De la visión a la acción: cómo Chile está digitalizando e innovando su modelo turístico
2025-10-23 17:30 - 18:00 | Auditorium T-Systems
El programa Transforma Turismo Chile está redefiniendo la manera en que un país gestiona su turismo, conectando innovación, datos y gobernanza. Rosa Isla explicará cómo la colaboración público-privada, la evaluación continua y el uso estratégico de la información están permitiendo crear destinos más resilientes y sostenibles, y qué aprendizajes pueden inspirar a otros territorios.

Los 25 más innovadores del sector turístico. Entrega de Reconocimientos TecnoHotel e ILUNION Hotels
2025-10-23 18:00 - 18:30 | Auditorium Telefónica Empresas

Navigating between Hype and Hope: What is Tourism’s AI Future?
2025-10-24 10:00 - 10:30 | Main Auditorium Orange Empresas
AI is already transforming tourism. Everyone has a prediction, but none of us can be certain, (or even close to it) when thinking about the future of AI in tourism. What if AI isn't the revolution we are led to believe it is? Are we on the inexorable path to all-powerful artificial general intelligence or have AI capabilities started to plateau? As we decode today's signals, from chatbot proliferation to data breaches, from algorithmic bias to authentic human moments, deeper questions have started to emerge about trust and reality in tomorrow's tourism landscape. This talk studies what’s happening right now. What are the exciting, the mundane and the weird AI experiments taking place right now in our sector? Where does our experience diverge from stereotypical Silicon Valley AI narratives? What are the quiet market signals that may be more consequential than the hype? Joshua will explore the critical uncertainties about AI in shaping tourism's future and he will share a ‘futures framework’ to help us all make sense our uncertainty.

Touristech Startup Fest | Tourism & Transport
2025-10-24 10:00 - 10:50 | Tourism Innovation Theatre by Vueling
Trailblazing startups are reshaping travel with bold ideas and nimble execution, challenging conventional models and injecting fresh momentum into the industry. Their breakthroughs are redefining how journeys are imagined, run, and experienced end to end. At the Touristech Startup Fest we’ll showcase the next wave of traveltech visionaries teams with global ambitions, ready to pitch to decision makers and investors and accelerate the future of tourism through innovation and technology. The startups that will pitch about Tourism & Transport are: - Greentripper- Letmecharge- OK Located- Your Accessible Flight- Agentsy.pro- Cocotrip- SmartGuest

Capital Flowing In: What Attracts Funding in Travel Now? What’s next for Tourism?
2025-10-24 10:30 - 11:00 | Auditorium Telefónica Empresas
After years of uncertainty, capital is returning to the travel sector — but it's more selective, strategic, and impact-driven than ever. Investors are betting on technology, flexibility, sustainability, and experiential models, while traditional assets are being reevaluated under a new lens. This session brings together investors, founders, and strategic advisors to explore where the money is going, what business models are generating real traction, and how value is being defined in this new travel era.

IA in Tourism: State of the Art
2025-10-24 10:30 - 11:00 | Main Auditorium Orange Empresas
A forward-looking keynote to kick off TIS, exploring the megatrends set to redefine travel—from AI-driven personalization and regenerative tourism to shifting consumer values and technological disruption. A strategic compass for tourism leaders navigating the next decade.

Opening Session PacTS4ALL International Conference
2025-10-24 10:30 - 11:00 | Auditorium T-Systems
European Training Projects in Tourism – Opportunities for Funding and Cross-border Collaboration in Skills Development.

Code Green: Tourism & Tech Driving a More Sustainable Future?
2025-10-24 10:30 - 11:15 | Auditorium Illes Balears
Tourism is rethinking growth through a sustainability lens — from energy use and local impact to smarter management and collaboration. This session explores how destinations and companies are turning “green goals” into real, lasting transformation.

Touristech Startup Fest | Smart Destinations
2025-10-24 10:50 - 11:40 | Tourism Innovation Theatre by Vueling
Trailblazing startups are reshaping travel with bold ideas and nimble execution, challenging conventional models and injecting fresh momentum into the industry. Their breakthroughs are redefining how journeys are imagined, run, and experienced end to end. At the Touristech Startup Fest we’ll showcase the next wave of traveltech visionaries teams with global ambitions, ready to pitch to decision makers and investors and accelerate the future of tourism through innovation and technology. The startups that will pitch about Smart Destinations are: - Turbosuite- Aumentur- Roods- TravelNet- Turicleta- FreePlanTour- Wikitravel.ai

Rethinking MICE with AI. Global industry insights on how AI unlocks business value and redefines the events landscape
2025-10-24 11:00 - 11:30 | Main Auditorium Orange Empresas
Global industry insights on how AI unlocks business value and redefines the events landscape.

PacTS4ALL International Conference: European Challenges in Upskilling & Reskilling
2025-10-24 11:00 - 12:00 | Auditorium T-Systems
Defining current and emerging challenges for tourism employees and proposing solutions through cross-sector collaboration.

Dynamic Ticketing & Digital Revenue: New Models for New Audiences
2025-10-24 11:00 - 12:00 | Auditorium Telefónica Empresas
Beyond transactions, ticketing is a lever for flow management, inclusion, and transparency. From dynamic pricing and fraud prevention to serving diverse audiences, the professionals are rethinking how access is sold and distributed. This session explores how data, platforms, and partnerships can align revenue performance with fairness and quality of experience.

From Intimate to Influential: The Boutique Journey
2025-10-24 11:15 - 12:00 | Auditorium Illes Balears
Shifts in guest expectations and demand models are challenging long-standing assumptions in hospitality, particularly around the role of luxury boutique hotels versus traditional formats. Rather than pointing to a single outcome, this panel opens a space to question how value is created, how influence is earned, and how these evolving dynamics might reshape the conversation within the industry.

The Corporate Journey Reinvented. How AI Elevates Every Traveler Experience
2025-10-24 11:30 - 12:00 | Main Auditorium Orange Empresas

Touristech Startup Fest | MICE & Business Travel
2025-10-24 11:40 - 12:20 | Tourism Innovation Theatre by Vueling
Trailblazing startups are reshaping travel with bold ideas and nimble execution, challenging conventional models and injecting fresh momentum into the industry. Their breakthroughs are redefining how journeys are imagined, run, and experienced end to end. At the Touristech Startup Fest we’ll showcase the next wave of traveltech visionaries teams with global ambitions, ready to pitch to decision makers and investors and accelerate the future of tourism through innovation and technology. The startups that will pitch about MICE & Business Travel are: - Yacan- Emogg Analytics- Escena 4.0- Bytetravel- Fluxir

Transformando el Business Travel con Inteligencia Artificial
2025-10-24 12:00 - 12:30 | Main Auditorium Orange Empresas
Esta sesión mostrará cómo la aplicación de la IA en el Business Travel está respondiendo a retos reales, mejorando la eficiencia operativa y aportando valor práctico. Se abordará un caso concreto que demuestra cómo la IA ya no es una tendencia futura, sino una herramienta imprescindible para personalizar la experiencia del viajero, ofrecer información contextual y optimizar la toma de decisiones en la gestión de viajes corporativos.

Upgrading Spain
2025-10-24 12:00 - 12:45 | Auditorium Illes Balears
España está experimentando, desde 2020, una aceleración importante en el reposicionamiento estratégico en el segmento premium y lujo. Destinos, hoteles, Tours & Activities y oferta complementaria están apostando fuerte por la adaptación y desarrollo de nuevos servicios para atraer al viajero de alto impacto.

PacTS4ALL International Conference – Buenas prácticas y Casos de éxito en España: IA, Talent & Tech y Sostenibilidad & RSC
2025-10-24 12:00 - 12:45 | Auditorium T-Systems
Conoce los desafíos, las soluciones implementadas, los resultados y las posibilidades de replicación de diversas iniciativas de organizaciones turísticas españolas relacionadas con la inteligencia artificial, la sostenibilidad y la RSC, así como el desarrollo y la gestión del talento a través de la tecnología.

De la publicidad al Storytelling: Cómo las marcas comunican a través del audio
2025-10-24 12:00 - 13:00 | Auditorium Telefónica Empresas
La creación de relatos auténticos y emocionales puede transformar el marketing turístico en una herramienta de inspiración y generación de demanda. Se analizarán técnicas de storytelling aplicadas a destinos y marcas para conectar con el viajero, crear experiencias memorables y convertir historias en reservas reales

VR BOX
2025-10-24 12:20 - 12:35 | Tourism Innovation Theatre by Vueling

Closing Ceremony
2025-10-24 12:30 - 13:00 | Main Auditorium Orange Empresas

CONECT ARE US – Tecnología del bienestar
2025-10-24 12:35 - 12:50 | Tourism Innovation Theatre by Vueling
Soluciones tecnológicas para cada área del sector hotelero.

PacTS4ALL International Conference: Inspiring the Competitiveness of the European Tourism Ecosystem
2025-10-24 12:45 - 13:45 | Auditorium T-Systems
Scaling and replicating successful training models across European destinations and companies.

NAVISAVI – Building the First AI-Ready Video OTA & Content Platform
2025-10-24 12:50 - 13:05 | Tourism Innovation Theatre by Vueling
Discover how NaviSavi is transforming short-form travel videos into structured, agent-ready content optimized for voice, chat, and AI discovery — powering the next generation of trip planning and turning inspiration into instant, shoppable bookings.

Overtourism vs Smart Tourism: Turning a Threat Into Value
2025-10-24 13:00 - 13:30 | Main Auditorium Orange Empresas
Overtourism has become one of the most urgent challenges facing global destinations — straining infrastructure, frustrating residents, and threatening long-term sustainability. But the solution isn’t simply fewer tourists — it’s smarter tourism: data-driven, community-aware, and strategically managed. In this session, we’ll explore how destinations are shifting from reactive crisis management to proactive strategies that transform pressure into value — using innovation, planning, and real-time intelligence to balance demand with liveability and growth.

TURBOSUITE – El Revenue de la Siguiente Generación
2025-10-24 13:05 - 13:20 | Tourism Innovation Theatre by Vueling
La presentación mostrará cómo Turbosuite está revolucionando la gestión de ingresos en el sector hotelero y vacacional mediante el uso de inteligencia artificial y análisis de datos. Se explicará cómo nuestra tecnología ayuda a los alojamientos a maximizar su rentabilidad, optimizar precios y mejorar su competitividad en el mercado glo

AETIB – CEI Europe / QuoHotel – ¿Nueva fase en la gestión del negocio hotelero?
2025-10-24 13:20 - 13:40 | Tourism Innovation Theatre by Vueling
Después de la recuperación de ocupación y ingresos estamos entrando en una estabilización de los precios y para seguir incrementando los márgenes es el momento de poner el foco en la gestión interna, la eficiencia será el motor de la rentabilidad.

Touristech Startup Fest Award Ceremony
2025-10-24 13:40 - 14:00 | Tourism Innovation Theatre by Vueling

PacTS4ALL International Conference – Closing Speech: Tourism Skills for the Future: Building a Smarter, Greener, and More Inclusive Industry
2025-10-24 13:45 - 13:55 | Auditorium T-Systems
Reflection on the transformation of European tourism driven by innovation, sustainability and talent, highlighting cooperation and skills as pillars of the sector's future. An invitation to continue building smarter, more sustainable, committed and inclusive tourism through collaboration and continuous training.
