2-4 NOV 2022
SEVILLE-FIBES

Shifting to Destination Marketing and Management Organisations

  • 11/11/2021
  • 13:00 - 14:00
  • Auditorium Mastercard
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Destination Marketing Organizations (DMOs) are called to lead actively facilitate the industry transition process to green, inclusive and digital. This means taking over more development, management, and governance functions, which are competence of tourism authorities across the diverse levels of governance. The UNWTO Guidelines for Institutional Strengthening Destination Management Organisations (DMOs), preparing the DMOs for the future challenges includethe need to involve the local communities at the core of the tourism experience – product development, marketing, consumption – to attract temporary visitors, for leisure and talent, while ensuring a quality life of residents. Moving from marketing to strategic planning, merging promotion and territorial planning requires commitment, coordination and a behavioural change of our tourism governance.

Speakers

Peter De Wilde

Peter De Wilde

Chief Executive

Visit Flanders

Patrick Torrent Queralt

Patrick Torrent Queralt

Executive Director

Catalan Tourist Board

Cristina Núñez

Cristina Núñez

Director

NECSTouR

Moderated by:

Ljubica Knežević

Ljubica Knežević

President of Strategic Partnership for Research and Innovation in Tourism

University of Ljubljana