2-4 NOV 2022

Sojern – How DMOs Can Prepare for a Data-Driven, Multichannel Strategy

  • 11/11/2021
  • 12:00 - 12:15
  • Tourism Innovation Theatre Vueling
  • Comparte esta sesión:

In a post-pandemic world, how can DMOs best leverage available traveller data to inform their 2022 marketing strategy and reach the right travellers for their destination? Sojern’s Valentina Lazarov shares how to put data at the heart of your marketing strategy, and use it to reach travellers across channels and platforms.


Valentina Lazarov

Valentina Lazarov

Sales Director