Streaming Success: Leveraging Social Media and More to Promote Your Destination
- 19/10/2023
- 11:30 - 12:15
- Auditorium 5
- Gold Pass
- Platinum Pass
The phenomenon of set-jetting isn’t new, and the influence of popular shows and movies on traveler decision-making can’t be underestimated. What strategies can tourism businesses adopt to capitalize on the “Netflix effect” and create compelling experiences that resonate with TV and film enthusiasts?