2-4 NOV 2022
SEVILLE-FIBES

The Digital Transition of Destinations for Resilience and Competitiveness

  • 11/11/2021
  • 15:30 - 17:00
  • Auditorium Mastercard
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Building resilience of our economies goes through a change of the tourism governance as societal changes are accelerated by the effects of the COVID-19. A key driver of this new governance is to put residents at the core of all the governmental and private sector actions. Digital nomads will travel for longer and concept of holiday will change as digital society evolves and appetite for sustainability values and sustainable consumption: yet leisure time is also a product to consume in a responsible way. Destination management organisations have been accelerating the uptake of digitalisation applied to market intelligence, decision support systems, quality and training programmes on digital tools, social media marketing and collaborative platforms. There is still a long way for the ecosystem to fully embrace the Digital Age. Which is the pathway? With successful policies, projects and partnerships?

Speakers

Maribel Rodriguez

Maribel Rodriguez

Senior Vice President

WTTC

Jose Luis Córdoba

Jose Luis Córdoba

Director

Andalusia Lab and Tourism of Tomorrow Lab

Dolores Ordóñez

Dolores Ordóñez

Vicepresident

Turistec

Moderated by:

Manuel Alejandro Cardenete

Manuel Alejandro Cardenete

Member of the European Committee of the Regions

Vice Minister of Tourism, Andalusia Regional Government