The future of DMMO’s

The Destination Marketing & Management Organizations (DMMO’s) are becoming an asset for the destination and the community, the main responsible of identifying and promoting destinations’ values, priorities and attributes, therefore creating value for its companies and competitiveness for the destinations and, also, wellbeing for the local communities. In this panel we will share experiences on the main challenges these destinations’ strategic partners are facing in terms of business models, financing, value creation, and more.