The ins and outs of becoming a data-driven destination
- 13:15 - 13:40
- Auditorium Mastercard
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Notoriety and popularity are important factors when positioning a destination and attracting visitors, but just because a city, region or country is famous, does not mean it’s a desired or top-of-mind tourist destination.To position your destination as a desirable, sustainable and vacation-worthy place, a data-driven strategy must be leveraged.Together, the Italian National Tourism Board (ENIT) and Data Appeal will share how they are integrating a variety of datasets to predict trends, forecast arrivals and analyze, measure and benchmark the reputation of Italy.
Maria Elena Rossi
Vice Chair Marketing Group of the European Travel Commission
Global Marketing Director of ENIT - Italian National Tourist Board