All Speakers Speaker Efi Koudeli Position: Regional Director Europe Company: ICCA Over the years, Efi has connected the dots between teams and projects, destinations and communities, gaining extensive hands-on expertise in destination management and the meetings industry. Currently, she serves as the Regional Director for Europe at ICCA, driving sustainable community growth through collaboration, innovation, and ecosystem stewardship. Efi’s experience includes roles at the Greek National Tourism Organisation, IATA in Spain, and the Athens Convention Bureau in Greece. Sessions Fri 25 Oct 11:00 - 12:00 Auditorium 3 Gold PassPlatinum Pass MICE ForumDigital & CIO's Agenda Beyond the Moment: Designing Immersive Events with Value, Legacy, and KPIs