All Speakers Speaker José Guillermo Diaz Position: CEO Company: ARTIEM Hotels Madrid, 1962. Superior Industrial Engineer with an Electrical Specialization for ICAI at Universidad Pontificia de Comillas and graduated in Business Management at Instituto de Perfeccionamiento y Desarrollo Empresarial. Executive Director at ARTIEM Hotels since 1993. A job he combined with his participation in different tourist and business associations, like CEHAT, CAEB, THINKTUR, and CONESTUR. He participated as a speaker and was awarded at many seminars and conferences about Spanish tourism. Sessions Wed 23 Oct 12:00 - 12:45 Auditorium 2 Gold PassPlatinum Pass Business and leisure Travel ForumHospitality ForumCMO's & CSO's AgendaDigital & CIO's Agenda Innovación y digitalización Hotelera Aplicada. Caso Real: Proyecto ‘Excellence’