All Speakers Speaker Luis Guerrero Position: Sales and Marketing Director Company: Hotel Bécquer y Hotel Kivir Sessions Fri 25 Oct 12:15 - 13:00 Auditorium 2 Gold PassPlatinum Pass Hospitality ForumCMO's & CSO's AgendaDestinations Manager Agenda Barriers, Myths and Trips: How To Build The Branding Of Worldwide Destinations and To Attract Luxury Chinese Tourists