Maria Elena Rossi

Global Marketing and Promotion Director of the Governmental Italian Tourism Board since April 2018, acting through 28 offices on 21 markets. Vice Chair of the Marketing Group of the European Travel Commission, in Brussels. Previously, I was the General Manager of the Regional Tourism and Agriculture Promotion Agency of Piemonte, where I also developed the tourism marketing strategy for the Torino 2006 Winter Olympic Games. For 5 years, in charge of Public Relations for L’Oréal Paris in Milan.