Maya Janssen

Being a data-driven marketing and brand strategist, Maya guides the development and implementation of impactful strategies and programs for residents, businesses, and visitors to Amsterdam and the metropolitan region. Co-author of the vision 2025 for redesigning a sustainable visitor economy with key recommendations. Currently working on one of the main pilars “constructing a new image and in the process of reshaping the story of the City brand in co-creation with stakeholders.