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X-WR-CALNAME:Nebext Agenda
X-WR-TIMEZONE:Europe/Madrid
BEGIN:VEVENT
UID:session-20902@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261006T094500
DTEND;TZID=Europe/Madrid:20261006T100000
SUMMARY:Welcome to TIS2026! By Brigitte Hidalgo & Silvia Avilés
DESCRIPTION:
URL:https://www.tisglobalsummit.com/es/agenda-sessions/welcome-to-tis2026
 -by-brigitte-hidalgo-silvia-aviles-20261006/
LOCATION:Main Auditorium
END:VEVENT
BEGIN:VEVENT
UID:session-20903@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261006T100000
DTEND;TZID=Europe/Madrid:20261006T103000
SUMMARY:The End of Easy Growth: What Tourism Leadership Looks Like When M
 ore Is No Longer Enough
DESCRIPTION:
URL:https://www.tisglobalsummit.com/es/agenda-sessions/the-end-of-easy-gr
 owth-what-tourism-leadership-looks-like-when-more-is-no-longer-enough-202
 61006-2/
LOCATION:Main Auditorium
END:VEVENT
BEGIN:VEVENT
UID:session-20904@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261006T103000
DTEND;TZID=Europe/Madrid:20261006T110000
SUMMARY:The New Era of Green Claims: Tourism Sustainability Communication
  After September 2026
DESCRIPTION:As the EU’s Empowering Consumers for the Green Transition D
 irective enters into application across Europe from 27 September 2026\, 
 tourism businesses and destinations are now operating in a new reality: s
 ustainability communication is no longer about ambition or good intention
 s\, but about clarity\, evidence\, and legal defensibility. This keynote 
 examines the opportunities—and risks—created by the Directive\, inclu
 ding increased exposure to greenwashing claims\, the rise of greenhushing
 \, and changing consumer expectations. It will provide practical guidance
  on how tourism organisations can communicate sustainability in ways that
  are compliant\, credible\, and meaningful\, while protecting brand reput
 ation and strengthening trust. 
URL:https://www.tisglobalsummit.com/es/agenda-sessions/the-new-era-of-gre
 en-claims-tourism-sustainability-communication-after-september-2026-20261
 006-2/
LOCATION:Main Auditorium
END:VEVENT
BEGIN:VEVENT
UID:session-20906@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261006T103000
DTEND;TZID=Europe/Madrid:20261006T110000
SUMMARY:Data-driven rebranding of Prague on the path towards a premium de
 stination
DESCRIPTION:How can a world-famous city evolve beyond visitor growth and 
 reposition itself as a high-value destination? Discover how Prague is usi
 ng data\, resident insights and strategic destination management to resha
 pe its tourism model\, strengthen its brand and attract visitors who cont
 ribute more to the local economy and quality of lif
URL:https://www.tisglobalsummit.com/es/agenda-sessions/data-driven-rebran
 ding-of-prague-on-the-path-towards-a-premium-destination-20261006-2/
LOCATION:Auditorium 3
END:VEVENT
BEGIN:VEVENT
UID:session-20905@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261006T103000
DTEND;TZID=Europe/Madrid:20261006T111500
SUMMARY:AI Inside the Agency: Cost Saver\, Revenue Booster or Strategic R
 isk?
DESCRIPTION:Artificial intelligence is reshaping how travel agencies oper
 ate\, sell and engage with customers. From automating workflows and reduc
 ing costs to driving personalization and revenue growth\, the opportuniti
 es are significant. But AI also introduces new dependencies\, competitive
  threats and operational challenges. How can agencies unlock its potentia
 l while maintaining control over their business and customer relationship
 s?
URL:https://www.tisglobalsummit.com/es/agenda-sessions/ai-inside-the-agen
 cy-cost-saver-revenue-booster-or-strategic-risk-20261006-2/
LOCATION:Auditorium 2
END:VEVENT
BEGIN:VEVENT
UID:session-20907@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261006T103000
DTEND;TZID=Europe/Madrid:20261006T111500
SUMMARY:CapEx or TechEx? Where should hotels invest first?
DESCRIPTION:In a context of pressure on margins\, cost inflation and tech
 nological acceleration\, where should hoteliers prioritize their investme
 nts? In the renovation and repositioning of assets\, sustainability and t
 he improvement of spaces\, or in technologies such as AI\, automation\, r
 evenue management and personalisation?
URL:https://www.tisglobalsummit.com/es/agenda-sessions/capex-or-techex-wh
 ere-should-hotels-invest-first-20261006/
LOCATION:Auditorium 4
END:VEVENT
BEGIN:VEVENT
UID:session-20908@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261006T110000
DTEND;TZID=Europe/Madrid:20261006T113000
SUMMARY:From Discovery to Destination: Experience-Led Demand and the Rise
  of Asia’s Outbound Traveller
DESCRIPTION:Asian outbound travel is one of the most significant growth o
 pportunities in global tourism. In this session\, Wilfred Fan\, Chief Com
 mercial Officer of Klook\, traces the evolving profile of Asia's outbound
  traveller\, examining the shifts in demand patterns\, and how experience
 s have become the core currency of the modern journey. From the rise of s
 ocial-first discovery on platforms which increasingly steer travellers to
 ward lesser-known destinations and experiences — to catering for mobile
 -first\, in-destination exploration\, Wilfred dives into how European tou
 rism can move beyond destination thinking and start designing for a new k
 ind of traveller. 
URL:https://www.tisglobalsummit.com/es/agenda-sessions/from-discovery-to-
 destination-experience-led-demand-and-the-rise-of-asias-outbound-travelle
 r-20261006-2/
LOCATION:Main Auditorium
END:VEVENT
BEGIN:VEVENT
UID:session-20909@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261006T110000
DTEND;TZID=Europe/Madrid:20261006T114500
SUMMARY:The Future of Smart Destinations: From Data to Real Impact
DESCRIPTION:The panel will explore how destinations are moving beyond pil
 ots and dashboards to implement data-driven strategies that improve visit
 or experience\, manage visitor flows and strengthen sustainability\, whil
 e also creating long-term value for residents and local economies.
URL:https://www.tisglobalsummit.com/es/agenda-sessions/the-future-of-smar
 t-destinations-from-data-to-real-impact-20261006-2/
LOCATION:Auditorium 3
END:VEVENT
BEGIN:VEVENT
UID:session-20910@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261006T111500
DTEND;TZID=Europe/Madrid:20261006T113500
SUMMARY:The Next Travel Ecosystem: Are Intermediaries Still Relevant?
DESCRIPTION:The travel distribution landscape is undergoing its most sign
 ificant transformation in decades. Artificial intelligence\, new retailin
 g models\, evolving customer expectations and the growing influence of pl
 atforms are reshaping the relationship between suppliers\, intermediaries
  and travellers. As the industry moves towards more connected and persona
 lized ecosystems\, what role will distributors\, OTAs\, travel sellers an
 d technology providers play in the future? Who will ultimately own the cu
 stomer relationship and create the most value in the travel journey?
URL:https://www.tisglobalsummit.com/es/agenda-sessions/the-next-travel-ec
 osystem-are-intermediaries-still-relevant-20261006-2/
LOCATION:Auditorium 2
END:VEVENT
BEGIN:VEVENT
UID:session-20911@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261006T111500
DTEND;TZID=Europe/Madrid:20261006T120000
SUMMARY:Will technology make the hotel more human?
DESCRIPTION:A conversation about how technology\, AI\, and automation can
  improve the guest experience without losing the human component that def
 ines hospitality
URL:https://www.tisglobalsummit.com/es/agenda-sessions/will-technology-ma
 ke-the-hotel-more-human-20261006/
LOCATION:Auditorium 4
END:VEVENT
BEGIN:VEVENT
UID:session-20912@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261006T113000
DTEND;TZID=Europe/Madrid:20261006T120000
SUMMARY:Talk by Encarna Piñero
DESCRIPTION:
URL:https://www.tisglobalsummit.com/es/agenda-sessions/talk-by-encarna-pi
 nero-20261006/
LOCATION:Main Auditorium
END:VEVENT
BEGIN:VEVENT
UID:session-20913@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261006T114500
DTEND;TZID=Europe/Madrid:20261006T120500
SUMMARY:Turning visitors into contributors through CopenPay – one choic
 e at a time
DESCRIPTION:Turning visitors into contributors through CopenPay – one c
 hoice at a time. CopenPay is a pioneering tourism incentive model that be
 came the biggest global high-season tourism story in 2024. CopenPay has r
 eceived multiple international awards and has been recognized as one of t
 he world’s most innovative tourism concepts by Fast Company\, Condé Na
 st\, and TIME Magazine.
URL:https://www.tisglobalsummit.com/es/agenda-sessions/turning-visitors-i
 nto-contributors-through-copenpay-one-choice-at-a-time-20261006/
LOCATION:Auditorium 3
END:VEVENT
BEGIN:VEVENT
UID:session-20914@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261006T120000
DTEND;TZID=Europe/Madrid:20261006T124500
SUMMARY:Tech Platforms & Travel Distribution: Building the Next Generatio
 n Infrastructure
DESCRIPTION:Travel distribution is entering a new era shaped by technolog
 y platforms\, AI\, financial services and industry consolidation. As trav
 el sellers\, suppliers and technology providers become increasingly inter
 connected\, the traditional distribution chain is evolving into a broader
  demand ecosystem. What role will platforms play in customer acquisition\
 , loyalty and transactions? How will consolidation reshape competition\, 
 and who will control access to demand in the years ahead?
URL:https://www.tisglobalsummit.com/es/agenda-sessions/tech-platforms-tra
 vel-distribution-building-the-next-generation-infrastructure-20261006-2/
LOCATION:Auditorium 2
END:VEVENT
BEGIN:VEVENT
UID:session-20915@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261006T120000
DTEND;TZID=Europe/Madrid:20261006T124500
SUMMARY:Human + Machine: Designing the Augmented Hospitality Team
DESCRIPTION:Service robots\, virtual assistants\, autonomous cleaning sys
 tems\, automated check-in and artificial intelligence are already part of
  the operations of many hotels. As these technologies gain traction\, a k
 ey question arises: what will collaboration between people and machines l
 ook like in the hospitality industry of the future? This discussion will 
 explore which tasks can be taken over by robots and intelligent systems\,
  which will continue to require the human touch\, and how teams\, process
 es\, and leadership will need to adapt to make the most of this new reali
 ty without losing the essence of hospitality.
URL:https://www.tisglobalsummit.com/es/agenda-sessions/human-machine-desi
 gning-the-augmented-hospitality-team-20261006/
LOCATION:Auditorium 4
END:VEVENT
BEGIN:VEVENT
UID:session-20916@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261006T120500
DTEND;TZID=Europe/Madrid:20261006T131500
SUMMARY:The Livable Destination: Balancing Tourism Growth and Quality of 
 Life
DESCRIPTION:For years\, destinations measured success through visitor num
 bers. Today\, leading cities are redefining tourism strategies around a b
 roader objective: creating places where residents\, visitors and business
 es can thrive together. How can destinations balance economic growth\, qu
 ality of life\, sustainability and global competitiveness?
URL:https://www.tisglobalsummit.com/es/agenda-sessions/the-livable-destin
 ation-balancing-tourism-growth-and-quality-of-life-20261006-2/
LOCATION:Auditorium 3
END:VEVENT
BEGIN:VEVENT
UID:session-20917@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261006T123000
DTEND;TZID=Europe/Madrid:20261006T130000
SUMMARY:Travel in the Age of AI: What the Next Customer Journey Looks Lik
 e
DESCRIPTION:Artificial intelligence is not only changing how travel compa
 nies operate\; it is transforming how travellers dream\, plan and purchas
 e their trips. From inspiration and search to booking and in-destination 
 experiences\, AI is creating new opportunities and challenges for the ind
 ustry. What will the customer journey look like in five years\, and how c
 an travel companies prepare for it today?
URL:https://www.tisglobalsummit.com/es/agenda-sessions/travel-in-the-age-
 of-ai-what-the-next-customer-journey-looks-like-20261006-2/
LOCATION:Main Auditorium
END:VEVENT
BEGIN:VEVENT
UID:session-20918@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261006T124500
DTEND;TZID=Europe/Madrid:20261006T130000
SUMMARY:Verified or Manipulated? The New Economics of Reviews in Travel
DESCRIPTION:Reviews have become one of the most influential drivers of vi
 sibility\, conversion and pricing in travel. As AI transforms how reviews
  are generated\, verified and interpreted\, questions around trust\, plat
 form accountability and regulatory oversight are becoming increasingly im
 portant. How can the industry protect credibility while ensuring reviews 
 remain a reliable source of value for travelers and businesses alike?
URL:https://www.tisglobalsummit.com/es/agenda-sessions/verified-or-manipu
 lated-the-new-economics-of-reviews-in-travel-20261006/
LOCATION:Auditorium 2
END:VEVENT
BEGIN:VEVENT
UID:session-20919@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261006T124500
DTEND;TZID=Europe/Madrid:20261006T133000
SUMMARY:Running a Hotel in 2026: Technology\, Talent and Profitability in
  the Age of Complexity
DESCRIPTION:Hotel managers today manage more tools\, more channels\, and 
 more data than ever before\, while responding to growing challenges in op
 erational costs\, distribution\, talent\, sustainability\, and customer e
 xperience. Which technologies are really adding value? How to coordinate 
 an increasingly complex ecosystem of solutions and providers? Where are t
 he greatest opportunities to improve profitability?
URL:https://www.tisglobalsummit.com/es/agenda-sessions/running-a-hotel-in
 -2026-technology-talent-and-profitability-in-the-age-of-complexity-202610
 06/
LOCATION:Auditorium 4
END:VEVENT
BEGIN:VEVENT
UID:session-20920@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261006T130000
DTEND;TZID=Europe/Madrid:20261006T140000
SUMMARY:AI and its impact on large companies
DESCRIPTION:Executive talk with top speakers in the sector.
URL:https://www.tisglobalsummit.com/es/agenda-sessions/ai-and-its-impact-
 on-large-companies-20261006/
LOCATION:Main Auditorium
END:VEVENT
BEGIN:VEVENT
UID:session-20921@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261006T130000
DTEND;TZID=Europe/Madrid:20261006T140000
SUMMARY:AI for Travel Agencies: Real Cases That Are Already Generating Sa
 les
DESCRIPTION:Less theory and more practice. How agencies are using artific
 ial intelligence to engage clients\, generate quotes\, automate administr
 ative tasks\, create content\, and increase conversion without increasing
  headcount.
URL:https://www.tisglobalsummit.com/es/agenda-sessions/ai-for-travel-agen
 cies-real-cases-that-are-already-generating-sales-20261006/
LOCATION:Auditorium 2
END:VEVENT
BEGIN:VEVENT
UID:session-20922@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261006T131500
DTEND;TZID=Europe/Madrid:20261006T140000
SUMMARY:Public-Private Collaboration: From Theory to Execution
DESCRIPTION:Public-private collaboration is widely recognized as essentia
 l for building more competitive\, sustainable and resilient tourism desti
 nations. Yet turning ambition into effective action remains a challenge. 
 How can destinations\, tourism authorities and private sector stakeholder
 s align priorities\, share responsibilities and deliver tangible results?
  This session will explore successful models of collaboration\, lessons l
 earned and the key factors that transform partnerships from strategy into
  real impact.
URL:https://www.tisglobalsummit.com/es/agenda-sessions/public-private-col
 laboration-from-theory-to-execution-20261006-2/
LOCATION:Auditorium 3
END:VEVENT
BEGIN:VEVENT
UID:session-20923@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261006T133000
DTEND;TZID=Europe/Madrid:20261006T140000
SUMMARY:Talk: Spanish Association of Hotel Directors
DESCRIPTION:A conversation about the main challenges facing hotel manager
 s today and the strategies they are driving to maintain competitiveness a
 nd profitability in an increasingly complex market.
URL:https://www.tisglobalsummit.com/es/agenda-sessions/talk-spanish-assoc
 iation-of-hotel-directors-20261006/
LOCATION:Auditorium 4
END:VEVENT
BEGIN:VEVENT
UID:session-20926@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261006T153000
DTEND;TZID=Europe/Madrid:20261006T160000
SUMMARY:From Data to Strategy: Big Data Ecosystems
DESCRIPTION:The tourism industry generates more data than ever before\, b
 ut the real challenge remains to turn that information into strategic dec
 isions and tangible results. This session will look at how data ecosystem
 s\, artificial intelligence\, and collaborative platforms are transformin
 g the planning\, marketing\, and management of destinations and tourism b
 usinesses. How do you go from collecting data to generating real competit
 ive advantage?
URL:https://www.tisglobalsummit.com/es/agenda-sessions/from-data-to-strat
 egy-big-data-ecosystems-20261006/
LOCATION:Auditorium 3
END:VEVENT
BEGIN:VEVENT
UID:session-20927@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261006T153000
DTEND;TZID=Europe/Madrid:20261006T160000
SUMMARY:Hybrid Hospitality: When Hosting Models Converge
DESCRIPTION:Hospitality is evolving beyond traditional categories. Hotels
 \, tourist apartments\, coliving\, senior living\, wellness retreats\, as
 sisted living and other formats are beginning to share spaces\, services 
 and management models to respond to new customer needs and an increasingl
 y diverse demand. This convergence is giving rise to hybrid projects that
  combine accommodation\, wellness\, health\, community\, work and experie
 nces\, opening up new business opportunities and differentiation. Which m
 odels are showing the greatest potential? How can such different segments
  coexist under the same value proposition? A debate on the future of an i
 ndustry where the boundaries between tourism\, real estate\, health and l
 ifestyle are increasingly blurred.
URL:https://www.tisglobalsummit.com/es/agenda-sessions/hybrid-hospitality
 -when-hosting-models-converge-20261006/
LOCATION:Auditorium 4
END:VEVENT
BEGIN:VEVENT
UID:session-20924@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261006T153000
DTEND;TZID=Europe/Madrid:20261006T161500
SUMMARY:Hyper-Personalization at Scale: The Leadership Trade-offsCompetit
 ive Advantage or Cost Trap
DESCRIPTION:As AI and customer data redefine the travel experience\, hype
 r-personalization has become one of the industry’s biggest strategic am
 bitions — but also one of its greatest operational challenges. This ses
 sion will explore how travel and hospitality companies are balancing pers
 onalization\, scalability and profitability\, and whether increasingly ta
 ilored experiences truly create competitive advantage or risk becoming an
  unsustainable cost structure. From luxury travel and loyalty to AI-drive
 n recommendations and customer data strategies\, industry leaders will di
 scuss what is actually delivering value in 2026.
URL:https://www.tisglobalsummit.com/es/agenda-sessions/hyper-personalizat
 ion-at-scale-the-leadership-trade-offscompetitive-advantage-or-cost-trap-
 20261006-2/
LOCATION:Main Auditorium
END:VEVENT
BEGIN:VEVENT
UID:session-20925@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261006T153000
DTEND;TZID=Europe/Madrid:20261006T161500
SUMMARY:Vertical Power: The Rise of Focused Travel Platforms
DESCRIPTION:While many travel companies have pursued scale through divers
 ification\, some of the industry's most successful players have grown by 
 doing exactly the opposite: focusing on a specific customer need\, produc
 t category or travel occasion. Whether targeting extended stays\, wellnes
 s getaways\, family entertainment or highly curated experiences\, these b
 usinesses have built strong brands and loyal customer bases through speci
 alization. This session explores the advantages and limitations of focuse
 d business models\, how specialized players compete against large online 
 travel platforms\, and whether depth of expertise can remain a sustainabl
 e competitive advantage in an increasingly AI-driven and consolidated tra
 vel landscape.
URL:https://www.tisglobalsummit.com/es/agenda-sessions/vertical-power-the
 -rise-of-focused-travel-platforms-20261006-2/
LOCATION:Auditorium 2
END:VEVENT
BEGIN:VEVENT
UID:session-20928@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261006T160000
DTEND;TZID=Europe/Madrid:20261006T164500
SUMMARY:Technology at the Service of the Citizen: How to Improve Coexiste
 nce between Tourism and Residents
DESCRIPTION:Tourism sustainability is no longer measured only by economic
  impact\, but also by the ability to guarantee a balanced coexistence bet
 ween visitors and residents. Through digital tools\, advanced analytics a
 nd new forms of urban management\, destinations around the world are seek
 ing to reduce tensions\, optimize tourist flows and improve the quality o
 f life of the local population. What technologies are demonstrating a rea
 l impact and how can they contribute to a more socially accepted tourism?
URL:https://www.tisglobalsummit.com/es/agenda-sessions/technology-at-the-
 service-of-the-citizen-how-to-improve-coexistence-between-tourism-and-res
 idents-20261006/
LOCATION:Auditorium 3
END:VEVENT
BEGIN:VEVENT
UID:session-20929@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261006T160000
DTEND;TZID=Europe/Madrid:20261006T164500
SUMMARY:Professionalized Rentals: Hotelization of STR
DESCRIPTION:The short-term rental sector is rapidly evolving from a fragm
 ented marketplace of individual hosts into a professionally managed accom
 modation segment. Operators are adopting hotel-like standards in guest ex
 perience\, distribution\, revenue management and operations\, while navig
 ating an increasingly complex regulatory environment across cities and de
 stinations. As governments seek to balance tourism growth\, housing avail
 ability and community concerns\, regulation is becoming a defining factor
  in the future of the sector. How can professional operators adapt to new
  rules while continuing to scale? Will higher standards and greater compl
 iance accelerate the consolidation of the market? This session will explo
 re the convergence of hospitality and short-term rentals\, the impact of 
 regulation on business models\, and the role of technology in building a 
 more professional\, transparent and sustainable accommodation ecosystem.
URL:https://www.tisglobalsummit.com/es/agenda-sessions/professionalized-r
 entals-hotelization-of-str-20261006-2/
LOCATION:Auditorium 4
END:VEVENT
BEGIN:VEVENT
UID:session-20930@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261006T161500
DTEND;TZID=Europe/Madrid:20261006T170000
SUMMARY:Winning Strategies for Today and Tomorrow
DESCRIPTION:A C-level discussion exploring the most pressing challenges a
 nd opportunities shaping the travel industry today and the strategies org
 anisations need to stay competitive in an increasingly complex and fast-e
 volving market.
URL:https://www.tisglobalsummit.com/es/agenda-sessions/winning-strategies
 -for-today-and-tomorrow-20261006-2/
LOCATION:Main Auditorium
END:VEVENT
BEGIN:VEVENT
UID:session-20931@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261006T161500
DTEND;TZID=Europe/Madrid:20261006T170000
SUMMARY:Agentic AI and the Future of Travel Booking: Who Owns the Transac
 tion?
DESCRIPTION:As AI agents become capable of planning\, comparing and booki
 ng travel on behalf of consumers\, the travel distribution landscape is s
 et to change dramatically. This discussion will explore how Agentic AI co
 uld reshape customer ownership\, influence purchasing decisions and redef
 ine the roles of suppliers\, OTAs and technology platforms in the years a
 head.
URL:https://www.tisglobalsummit.com/es/agenda-sessions/agentic-ai-and-the
 -future-of-travel-booking-who-owns-the-transaction-20261006-2/
LOCATION:Auditorium 2
END:VEVENT
BEGIN:VEVENT
UID:session-20932@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261006T164500
DTEND;TZID=Europe/Madrid:20261006T171500
SUMMARY:Spain\, a world leader in smart destinations: What’s next?
DESCRIPTION:After more than a decade leading the development of the Smart
  Tourist Destinations model\, Spain has become an international benchmark
  in digitalisation\, governance and data-based management. But in a conte
 xt marked by artificial intelligence\, sustainability and new expectation
 s of travelers\, a new question arises: what should be the next step? A d
 ebate on how to evolve from the concept of smart destination to more resi
 lient\, competitive and people-centred models.
URL:https://www.tisglobalsummit.com/es/agenda-sessions/spain-a-world-lead
 er-in-smart-destinations-whats-next-20261006/
LOCATION:Auditorium 3
END:VEVENT
BEGIN:VEVENT
UID:session-20933@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261006T164500
DTEND;TZID=Europe/Madrid:20261006T171500
SUMMARY:Regulation as a Competitive Filter: Who Wins in the New Rental La
 ndscape?
DESCRIPTION:
URL:https://www.tisglobalsummit.com/es/agenda-sessions/regulation-as-a-co
 mpetitive-filter-who-wins-in-the-new-rental-landscape-20261006-2/
LOCATION:Auditorium 4
END:VEVENT
BEGIN:VEVENT
UID:session-20934@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261006T170000
DTEND;TZID=Europe/Madrid:20261006T180000
SUMMARY:The Future of Talent in Tourism: People\, AI and New Skills
DESCRIPTION:Artificial intelligence and automation are profoundly transfo
 rming employment in tourism. Which profiles will disappear\, what new ski
 lls will be needed and how should companies prepare for a future in which
  people and technology will work in a complementary way?
URL:https://www.tisglobalsummit.com/es/agenda-sessions/the-future-of-tale
 nt-in-tourism-people-ai-and-new-skills-20261006/
LOCATION:Main Auditorium
END:VEVENT
BEGIN:VEVENT
UID:session-20935@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261006T170000
DTEND;TZID=Europe/Madrid:20261006T180000
SUMMARY:Inclusive Travel as a Business Strategy: Niche\, Growth or Respon
 sibility?
DESCRIPTION:Accessible and inclusive travel is becoming both a social imp
 erative and a business opportunity. As travelers increasingly seek experi
 ences that cater to diverse needs\, how can tourism companies turn inclus
 ion into a driver of growth\, innovation and long-term value?
URL:https://www.tisglobalsummit.com/es/agenda-sessions/inclusive-travel-a
 s-a-business-strategy-niche-growth-or-responsibility-20261006-2/
LOCATION:Auditorium 2
END:VEVENT
BEGIN:VEVENT
UID:session-20936@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261006T171500
DTEND;TZID=Europe/Madrid:20261006T180000
SUMMARY:Tourism Control Centers: Is It Possible to Manage a Destination i
 n Real Time?
DESCRIPTION:The combination of mobility\, spending\, connectivity and vis
 itor behaviour data allows destinations to have an unprecedented view of 
 what is happening in their territory. What results are destinations alrea
 dy operating with real-time management platforms obtaining?
URL:https://www.tisglobalsummit.com/es/agenda-sessions/tourism-control-ce
 nters-is-it-possible-to-manage-a-destination-in-real-time-20261006/
LOCATION:Auditorium 3
END:VEVENT
BEGIN:VEVENT
UID:session-20937@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261006T171500
DTEND;TZID=Europe/Madrid:20261006T180000
SUMMARY:I want to continue working here: the new challenge of the hotel i
 ndustry
DESCRIPTION:Beyond attracting talent\, hotels must be able to generate be
 longing\, commitment and professional development. What strategies are wo
 rking to reduce turnover and turn employees into the best brand ambassado
 rs?
URL:https://www.tisglobalsummit.com/es/agenda-sessions/i-want-to-continue
 -working-here-the-new-challenge-of-the-hotel-industry-20261006/
LOCATION:Auditorium 4
END:VEVENT
BEGIN:VEVENT
UID:session-20938@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261007T103000
DTEND;TZID=Europe/Madrid:20261007T110000
SUMMARY:The CIO as a Strategic Arbiter: Balancing Innovation\, Risk\, and
  Scalability
DESCRIPTION:The CIO has gone from being a technology manager to becoming 
 a key strategic figure. In a context of accelerated innovation\, you must
  balance growth\, security\, operational efficiency\, and scalability to 
 ensure long-term success.
URL:https://www.tisglobalsummit.com/es/agenda-sessions/the-cio-as-a-strat
 egic-arbiter-balancing-innovation-risk-and-scalability-20261007/
LOCATION:Main Auditorium
END:VEVENT
BEGIN:VEVENT
UID:session-20940@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261007T103000
DTEND;TZID=Europe/Madrid:20261007T110000
SUMMARY:Turning visitors into contributors through CopenPay – one choic
 e at a time
DESCRIPTION:CopenPay is a pioneering tourism incentive model that became 
 the biggest global high-season tourism story in 2024. CopenPay has receiv
 ed multiple international awards and has been recognized as one of the wo
 rld’s most innovative tourism concepts by Fast Company\, Condé Nast\, 
 and TIME Magazine.  
URL:https://www.tisglobalsummit.com/es/agenda-sessions/turning-visitors-i
 nto-contributors-through-copenpay-one-choice-at-a-time-20261007-2/
LOCATION:Auditorium 3
END:VEVENT
BEGIN:VEVENT
UID:session-20939@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261007T103000
DTEND;TZID=Europe/Madrid:20261007T111500
SUMMARY:Storytelling as a Commercial Lever
DESCRIPTION:Discoverability is no longer just about ranking in search. It
  is about being surfaced across a complex ecosystem of platforms\, algori
 thms and intermediaries that increasingly shape travel decisions. This se
 ssion focuses on how brands and destinations ensure they are seen\, consi
 dered and chosen when visibility spans traditional search\, social platfo
 rms and AI-powered discovery tools\, each with its own rules\, signals\, 
 impact and constraints.
URL:https://www.tisglobalsummit.com/es/agenda-sessions/storytelling-as-a-
 commercial-lever-20261007-2/
LOCATION:Auditorium 2
END:VEVENT
BEGIN:VEVENT
UID:session-20941@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261007T103000
DTEND;TZID=Europe/Madrid:20261007T111500
SUMMARY:Hospitality at scale: how to grow in an environment of cost\, tal
 ent and demand pressure
DESCRIPTION:The hotel industry is facing an increasingly complex scenario
 \, marked by pressure on operating costs\, challenges in attracting and r
 etaining talent and constantly evolving demand. How can hotel groups cont
 inue to grow profitably and sustainably? A discussion on the strategies\,
  priorities and innovations that are driving the growth of the most dynam
 ic companies in the sector.
URL:https://www.tisglobalsummit.com/es/agenda-sessions/hospitality-at-sca
 le-how-to-grow-in-an-environment-of-cost-talent-and-demand-pressure-20261
 007/
LOCATION:Auditorium 4
END:VEVENT
BEGIN:VEVENT
UID:session-20942@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261007T110000
DTEND;TZID=Europe/Madrid:20261007T114500
SUMMARY:Spain in the Global Travel Map: From Volume to Value Champion
DESCRIPTION:Reflection on the evolution of the Spanish tourism model: fro
 m volume to value. How to reposition destinations and companies in a cont
 ext of greater social and regulatory demands. The role of private actors 
 in the construction of a more sustainable and competitive model.
URL:https://www.tisglobalsummit.com/es/agenda-sessions/spain-in-the-globa
 l-travel-map-from-volume-to-value-champion-20261007/
LOCATION:Main Auditorium
END:VEVENT
BEGIN:VEVENT
UID:session-20943@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261007T110000
DTEND;TZID=Europe/Madrid:20261007T114500
SUMMARY:Regaining Legitimacy: How Destinations Rebuild Trust with Residen
 ts
DESCRIPTION:As social pressure and anti-tourism sentiment rise across key
  destinations\, rebuilding trust with local communities has become a stra
 tegic priority. This session will explore how destinations can move from 
 reactive measures to proactive\, long-term models that balance economic v
 alue with social acceptance. Through concrete cases\, we will discuss gov
 ernance models\, visitor flow management\, redistribution strategies\, an
 d the role of public-private collaboration in restoring legitimacy — tu
 rning tourism into a driver of shared value rather than conflict
URL:https://www.tisglobalsummit.com/es/agenda-sessions/regaining-legitima
 cy-how-destinations-rebuild-trust-with-residents-20261007-2/
LOCATION:Auditorium 3
END:VEVENT
BEGIN:VEVENT
UID:session-20944@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261007T111500
DTEND;TZID=Europe/Madrid:20261007T120000
SUMMARY:Piñero Group AI Table
DESCRIPTION:
URL:https://www.tisglobalsummit.com/es/agenda-sessions/pinero-group-ai-ta
 ble-20261007/
LOCATION:Auditorium 2
END:VEVENT
BEGIN:VEVENT
UID:session-20945@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261007T111500
DTEND;TZID=Europe/Madrid:20261007T120000
SUMMARY:Scaling Without Losing the Essence: Growth\, Consolidation\, and 
 Customer Experience
DESCRIPTION:Growth in hospitality is no longer just about opening new hot
 els. Acquisitions\, franchising\, brand repositioning\, technology\, and 
 new operating models are redefining how to create value. How can hotel gr
 oups gain scale without losing identity? What role do consolidation\, cus
 tomer experience and technology play in building the hotel brands of the 
 future?
URL:https://www.tisglobalsummit.com/es/agenda-sessions/scaling-without-lo
 sing-the-essence-growth-consolidation-and-customer-experience-20261007/
LOCATION:Auditorium 4
END:VEVENT
BEGIN:VEVENT
UID:session-20947@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261007T114500
DTEND;TZID=Europe/Madrid:20261007T121500
SUMMARY:Destination DNA: Matching the Right Visitors to the Right Places
DESCRIPTION:This keynote outlines how the Netherlands is managing tourism
  growth towards 2035 by shifting from volume to value: targeting the righ
 t markets and visitors to balance pressure across destinations. It explai
 ns how tools like MAMI and value-based segmentation help identify visitor
 s who best match the DNA of places\, enabling smarter distribution of tou
 rism and more effective marketing strategies.
URL:https://www.tisglobalsummit.com/es/agenda-sessions/destination-dna-ma
 tching-the-right-visitors-to-the-right-places-20261007-2/
LOCATION:Auditorium 3
END:VEVENT
BEGIN:VEVENT
UID:session-20946@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261007T114500
DTEND;TZID=Europe/Madrid:20261007T123000
SUMMARY:Who Owns Growth Today? Marketing\, Product or Leadership?
DESCRIPTION:Growth in travel is no longer linear. Customer acquisition co
 sts continue to rise\, product cycles are accelerating\, and AI is reshap
 ing how travellers discover and engage with brands. In this new environme
 nt\, traditional growth playbooks are being challenged. Who is really res
 ponsible for driving growth today? Is it marketing\, through brand buildi
 ng and demand generation? Product\, through innovation and customer exper
 ience? Or leadership\, through vision\, culture and strategic execution?
URL:https://www.tisglobalsummit.com/es/agenda-sessions/who-owns-growth-to
 day-marketing-product-or-leadership-20261007-2/
LOCATION:Main Auditorium
END:VEVENT
BEGIN:VEVENT
UID:session-20949@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261007T120000
DTEND;TZID=Europe/Madrid:20261007T123000
SUMMARY:Technology with Impact: How to Turn Innovation into Real Results 
 for the Hotel
DESCRIPTION:Hotel technology is no longer a support tool but a key factor
  in competitiveness. In this session\, Luna Hoteles will share its experi
 ence in adopting innovative solutions to optimize operations\, improve th
 e guest experience\, and generate tangible results for the business. A ca
 se study on how to turn digital transformation into real impact.
URL:https://www.tisglobalsummit.com/es/agenda-sessions/technology-with-im
 pact-how-to-turn-innovation-into-real-results-for-the-hotel-20261007/
LOCATION:Auditorium 4
END:VEVENT
BEGIN:VEVENT
UID:session-20948@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261007T120000
DTEND;TZID=Europe/Madrid:20261007T124500
SUMMARY:Payments in Travel: From Cost Center to Growth Driver
DESCRIPTION:Payments have become much more than a back-office function. F
 rom conversion and fraud prevention to customer trust\, international exp
 ansion and ancillary revenues\, payment strategies are increasingly shapi
 ng business performance across the travel industry. As travelers expect s
 eamless\, flexible and frictionless transactions\, travel companies must 
 rethink how payments contribute to growth and profitability. How can paym
 ent innovation improve conversion rates\, reduce operational costs and un
 lock new revenue opportunities?  
URL:https://www.tisglobalsummit.com/es/agenda-sessions/payments-in-travel
 -from-cost-center-to-growth-driver-20261007-2/
LOCATION:Auditorium 2
END:VEVENT
BEGIN:VEVENT
UID:session-20950@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261007T121500
DTEND;TZID=Europe/Madrid:20261007T131500
SUMMARY:Global Perspectives on Innovation and Sustainable Development in 
 the Tourism Industry
DESCRIPTION:As destinations and tourism businesses navigate rapid technol
 ogical change\, evolving traveler expectations and growing sustainability
  demands\, innovation has become a key driver of long-term competitivenes
 s. This session will bring together international leaders from different 
 regions to share successful strategies\, emerging trends and practical in
 itiatives that are helping shape a more resilient\, inclusive and sustain
 able tourism industry. What lessons can be transferred across markets\, a
 nd what will define the next generation of tourism development?  
URL:https://www.tisglobalsummit.com/es/agenda-sessions/global-perspective
 s-on-innovation-and-sustainable-development-in-the-tourism-industry-20261
 007-2/
LOCATION:Auditorium 3
END:VEVENT
BEGIN:VEVENT
UID:session-20951@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261007T123000
DTEND;TZID=Europe/Madrid:20261007T130000
SUMMARY:Cybersecurity as Board Level Risk
DESCRIPTION:Cybersecurity is no longer solely an IT concern—it is a str
 ategic business issue. As cyber threats become more sophisticated\, trave
 l leaders must understand how to protect operations\, customer trust and 
 corporate reputation while ensuring business continuity.
URL:https://www.tisglobalsummit.com/es/agenda-sessions/cybersecurity-as-b
 oard-level-risk-20261007-2/
LOCATION:Main Auditorium
END:VEVENT
BEGIN:VEVENT
UID:session-20952@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261007T123000
DTEND;TZID=Europe/Madrid:20261007T130000
SUMMARY:Cyber security and operational resilience in tourism
DESCRIPTION:A session to address cybersecurity as a business\, reputation
 \, and operational continuity challenge. The panel addresses fraud\, paym
 ents\, data protection\, reputational crisis and technological governance
  with a practical and strategic perspective. The differential angle: to g
 round the debate with real cases of scams through Booking\, Expedia and d
 irect channels\, and to open the question of who should answer to the cus
 tomer when fraud occurs within the platform's ecosystem.
URL:https://www.tisglobalsummit.com/es/agenda-sessions/cyber-security-and
 -operational-resilience-in-tourism-20261007/
LOCATION:Auditorium 4
END:VEVENT
BEGIN:VEVENT
UID:session-20953@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261007T124500
DTEND;TZID=Europe/Madrid:20261007T131500
SUMMARY:Transport as Experience: Competing Beyond the seat
DESCRIPTION:
URL:https://www.tisglobalsummit.com/es/agenda-sessions/transport-as-exper
 ience-competing-beyond-the-seat-20261007/
LOCATION:Auditorium 2
END:VEVENT
BEGIN:VEVENT
UID:session-20954@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261007T130000
DTEND;TZID=Europe/Madrid:20261007T140000
SUMMARY:Can Europe build its own sovereign tourism technology ecosystem?
DESCRIPTION:As reliance on global technology platforms increases\, digita
 l sovereignty becomes a priority for Europe. Is it possible to build a to
 urism technology ecosystem of its own that drives innovation\, ensures da
 ta control and strengthens European competitiveness?
URL:https://www.tisglobalsummit.com/es/agenda-sessions/can-europe-build-i
 ts-own-sovereign-tourism-technology-ecosystem-20261007/
LOCATION:Main Auditorium
END:VEVENT
BEGIN:VEVENT
UID:session-20955@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261007T130000
DTEND;TZID=Europe/Madrid:20261007T140000
SUMMARY:The new digital economy of Tourism
DESCRIPTION:An initial strategic presentation by Raúl Jaime Maestre with
  a subsequent conversation with three or four complementary voices from t
 he sector. The main intervention focuses on data\, identity\, automation\
 , new intermediation logics and emerging monetization models. The subsequ
 ent conversation lands the vision with business\, technology and customer
  perspectives.
URL:https://www.tisglobalsummit.com/es/agenda-sessions/the-new-digital-ec
 onomy-of-tourism-20261007/
LOCATION:Auditorium 4
END:VEVENT
BEGIN:VEVENT
UID:session-20956@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261007T131500
DTEND;TZID=Europe/Madrid:20261007T140000
SUMMARY:Airline Strategy 2030: Growth\, Innovation and Competitive Edge
DESCRIPTION:The airline industry is entering a new phase of transformatio
 n shaped by shifting traveler expectations\, rising operational costs\, s
 ustainability pressures\, digital innovation and increasing competition f
 or customer loyalty. As airlines navigate an increasingly complex landsca
 pe\, the challenge is no longer just to grow\, but to grow profitably whi
 le maintaining resilience and differentiation.
URL:https://www.tisglobalsummit.com/es/agenda-sessions/airline-strategy-2
 030-growth-innovation-and-competitive-edge-20261007-2/
LOCATION:Auditorium 2
END:VEVENT
BEGIN:VEVENT
UID:session-20957@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261007T131500
DTEND;TZID=Europe/Madrid:20261007T140000
SUMMARY:New Ways to Inspire and Engage Travelers
DESCRIPTION:Tourism promotion is undergoing a radical transformation. Tra
 velers are no longer discovering destinations solely through traditional 
 advertising campaigns\, but through content creators\, digital platforms\
 , artificial intelligence\, immersive experiences\, and online communitie
 s. In an increasingly fragmented environment\, how can destinations and b
 usinesses capture the attention of the right traveler? A discussion on th
 e new inspiration\, influence\, and conversion strategies that are redefi
 ning tourism marketing.  
URL:https://www.tisglobalsummit.com/es/agenda-sessions/new-ways-to-inspir
 e-and-engage-travelers-20261007/
LOCATION:Auditorium 3
END:VEVENT
BEGIN:VEVENT
UID:session-20961@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261007T153000
DTEND;TZID=Europe/Madrid:20261007T160000
SUMMARY:AI in hotel marketing: intelligent segmentation or noise automati
 on?
DESCRIPTION:Artificial intelligence promises to revolutionize customer ac
 quisition\, thanks to personalization and direct conversion. But for many
  independent hotels\, the reality is less sophisticated. More tools trans
 lates into more technological dependence and higher acquisition costs if 
 good management is not carried out. This panel will critically analyze th
 e extent to which AI is actually helping to sell better or simply amplify
  generic campaigns without real differentiation. What data really matters
 ? How to compete against large chains and OTAs with fewer resources? Wher
 e does efficiency end and loss of brand identity begin?
URL:https://www.tisglobalsummit.com/es/agenda-sessions/ai-in-hotel-market
 ing-intelligent-segmentation-or-noise-automation-20261007/
LOCATION:Auditorium 4
END:VEVENT
BEGIN:VEVENT
UID:session-20958@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261007T153000
DTEND;TZID=Europe/Madrid:20261007T161500
SUMMARY:Economic growth is no longer limited by capital\, but by talent
DESCRIPTION:As talent shortages intensify across industries\, growth is i
 ncreasingly constrained not by capital\, but by people. How are leading c
 ompanies attracting\, developing and retaining the skills needed for the 
 future? This session explores innovative approaches to hiring\, leadershi
 p development\, reskilling and employer branding\, and how talent strateg
 ies are becoming a critical driver of growth\, competitiveness and long-t
 erm success.
URL:https://www.tisglobalsummit.com/es/agenda-sessions/economic-growth-is
 -no-longer-limited-by-capital-but-by-talent-20261007/
LOCATION:Main Auditorium
END:VEVENT
BEGIN:VEVENT
UID:session-20959@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261007T153000
DTEND;TZID=Europe/Madrid:20261007T161500
SUMMARY:The Visibility Battle: Winning Travel Discoverability
DESCRIPTION:Discoverability is no longer just about ranking in search. It
  is about being surfaced across a complex ecosystem of platforms\, algori
 thms and intermediaries that increasingly shape travel decisions. This se
 ssion focuses on how brands and destinations ensure they are seen\, consi
 dered and chosen when visibility spans traditional search\, social platfo
 rms and AI-powered discovery tools\, each with its own rules\, signals\, 
 impact and constraints.
URL:https://www.tisglobalsummit.com/es/agenda-sessions/the-visibility-bat
 tle-winning-travel-discoverability-20261007-2/
LOCATION:Auditorium 2
END:VEVENT
BEGIN:VEVENT
UID:session-20960@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261007T153000
DTEND;TZID=Europe/Madrid:20261007T161500
SUMMARY:Proven Models: Innovating Tourism to Protect and Regenerate Natur
 e
DESCRIPTION:This panel focuses on the need for tourism to become more clo
 sely aligned with the ecological condition of destinations\, and through 
 the Nature Positive Tourism approach\, we are advancing practical framewo
 rks and tools that help businesses and destinations adapt operations to c
 hanging ecological realities\, and identify opportunities to actively sup
 port nature recovery.
URL:https://www.tisglobalsummit.com/es/agenda-sessions/proven-models-inno
 vating-tourism-to-protect-and-regenerate-nature-20261007-2/
LOCATION:Auditorium 3
END:VEVENT
BEGIN:VEVENT
UID:session-20962@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261007T160000
DTEND;TZID=Europe/Madrid:20261007T164500
SUMMARY:AI and revenue management: what’s really increasing RevPAR?
DESCRIPTION:Automated revenue management has become one of the great disc
 ourses of the industry\, but not all tools generate real value for the in
 dependent hotel. This session will put an uncomfortable but necessary con
 versation on the table\; what decisions a person still has to make\, whic
 h algorithms are really working and which only replicate strategies desig
 ned for large chains. Dynamic pricing\, dependence on external data\, pri
 ce wars\, distribution and how to maintain profitability without sacrific
 ing positioning or guest experience will be discussed.
URL:https://www.tisglobalsummit.com/es/agenda-sessions/ai-and-revenue-man
 agement-whats-really-increasing-revpar-20261007/
LOCATION:Auditorium 4
END:VEVENT
BEGIN:VEVENT
UID:session-20964@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261007T161500
DTEND;TZID=Europe/Madrid:20261007T170000
SUMMARY:Travel Retailing 2030: From Inventory Distribution to Intelligent
  Selling Description
DESCRIPTION:The travel industry is moving beyond simply distributing inve
 ntory. Airlines\, hotels and travel sellers are redesigning how travel pr
 oducts are created\, personalized and sold through dynamic offers\, AI-dr
 iven recommendations and new retailing standards. Who will control the cu
 stomer experience in this new era of travel commerce?
URL:https://www.tisglobalsummit.com/es/agenda-sessions/travel-retailing-2
 030-from-inventory-distribution-to-intelligent-selling-description-202610
 07/
LOCATION:Auditorium 2
END:VEVENT
BEGIN:VEVENT
UID:session-20965@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261007T161500
DTEND;TZID=Europe/Madrid:20261007T170000
SUMMARY:Culture as a Catalyst: How European Cities Use Culture to Transfo
 rm Tourism and Urban Identity
DESCRIPTION:From emerging cultural capitals to globally recognized urban 
 destinations\, European cities are increasingly using culture as a strate
 gic tool to redefine their identity\, attract visitors and talent\, and c
 reate long-term value for residents. How can cultural investment reshape 
 a city's image\, drive regeneration and support more sustainable tourism 
 growth?
URL:https://www.tisglobalsummit.com/es/agenda-sessions/culture-as-a-catal
 yst-how-european-cities-use-culture-to-transform-tourism-and-urban-identi
 ty-20261007-2/
LOCATION:Auditorium 3
END:VEVENT
BEGIN:VEVENT
UID:session-20963@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261007T161500
DTEND;TZID=Europe/Madrid:20261007T171500
SUMMARY:AI from Experiment to EBITDA
DESCRIPTION:The era of AI pilots is over. Travel companies are now under 
 pressure to demonstrate tangible business outcomes. This session explores
  how AI is improving productivity\, enhancing customer experience and del
 ivering measurable impact on revenue and profitability.
URL:https://www.tisglobalsummit.com/es/agenda-sessions/ai-from-experiment
 -to-ebitda-20261007-2/
LOCATION:Main Auditorium
END:VEVENT
BEGIN:VEVENT
UID:session-20966@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261007T164500
DTEND;TZID=Europe/Madrid:20261007T171500
SUMMARY:AI in operations: reducing costs without destroying the hotel exp
 erience
DESCRIPTION:Operational automation is advancing rapidly in areas such as 
 customer service\, check-in/out\, housekeeping\, communication or interna
 l management. However\, the challenge for the independent hotel is not on
 ly to reduce labour costs\, but also to prevent efficiency from eroding t
 he differential value of the hotel industry. This panel will address the 
 real limits of automation by asking which processes make sense to digitiz
 e\, where technology improves the operation and where it can deteriorate 
 the perception of the service. A practical conversation about productivit
 y\, talent\, sustainability and the risk of turning hotels with personali
 ty into impersonal experiences.
URL:https://www.tisglobalsummit.com/es/agenda-sessions/ai-in-operations-r
 educing-costs-without-destroying-the-hotel-experience-20261007/
LOCATION:Auditorium 4
END:VEVENT
BEGIN:VEVENT
UID:session-20968@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261007T170000
DTEND;TZID=Europe/Madrid:20261007T173000
SUMMARY:The Rise of Sports Hospitality: How Sport\, Tourism and Experienc
 es Are Creating a New Industry
DESCRIPTION:Major sporting events are no longer just competitions—they 
 are powerful drivers of travel\, hospitality\, destination branding and p
 remium experiences. From Formula 1 and FIFA tournaments to the Olympic Ga
 mes and other global events\, a new sports hospitality ecosystem is emerg
 ing at the intersection of sport\, tourism\, entertainment and business. 
 How are event organizers\, destinations\, hotels and travel companies cap
 italizing on this growing market? Industry leaders will explore the oppor
 tunities\, partnerships and business models shaping the future of sports-
 driven travel and experiences.
URL:https://www.tisglobalsummit.com/es/agenda-sessions/the-rise-of-sports
 -hospitality-how-sport-tourism-and-experiences-are-creating-a-new-industr
 y-20261007-2/
LOCATION:Auditorium 3
END:VEVENT
BEGIN:VEVENT
UID:session-20967@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261007T170000
DTEND;TZID=Europe/Madrid:20261007T180000
SUMMARY:Travel Tech That Pays: What Is Delivering ROI in 2026?
DESCRIPTION:With budgets under increasing scrutiny\, travel companies are
  prioritizing technologies that deliver measurable business impact. From 
 AI and automation to revenue optimization\, customer engagement and opera
 tional efficiency\, where are organizations seeing the strongest returns 
 on investment? Industry leaders share the technologies\, use cases and le
 ssons that are generating real value in today's travel landscape.
URL:https://www.tisglobalsummit.com/es/agenda-sessions/travel-tech-that-p
 ays-what-is-delivering-roi-in-2026-20261007/
LOCATION:Auditorium 2
END:VEVENT
BEGIN:VEVENT
UID:session-20969@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261007T171500
DTEND;TZID=Europe/Madrid:20261007T180000
SUMMARY:Innovation with Results: How to Turn Ideas into Measurable Impact
DESCRIPTION:Innovation is no longer just about experimenting\, but about 
 generating tangible and measurable business results. From improving opera
 tional efficiency and revenue growth to optimizing the customer experienc
 e and sustainability goals\, leading companies in the travel industry are
  proving that innovation only makes sense when it creates real value.
URL:https://www.tisglobalsummit.com/es/agenda-sessions/innovation-with-re
 sults-how-to-turn-ideas-into-measurable-impact-20261007/
LOCATION:Main Auditorium
END:VEVENT
BEGIN:VEVENT
UID:session-20970@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261007T171500
DTEND;TZID=Europe/Madrid:20261007T180000
SUMMARY:LLM’s for hotels: real cases and opportunities
DESCRIPTION:Language models (LLMs) are transforming hotel operations\, fr
 om customer service and reservation management to content generation and 
 process optimization. In this session we will learn about real applicatio
 n cases and the opportunities that these technologies offer to improve th
 e guest experience and the profitability of the business.
URL:https://www.tisglobalsummit.com/es/agenda-sessions/llms-for-hotels-re
 al-cases-and-opportunities-20261007/
LOCATION:Auditorium 4
END:VEVENT
BEGIN:VEVENT
UID:session-20971@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261007T173000
DTEND;TZID=Europe/Madrid:20261007T180000
SUMMARY:Designing Memorable Experiences: The Future of Tourist Attraction
 s
DESCRIPTION:Visitors are increasingly looking for unique\, participatory\
 , and emotionally relevant experiences. From immersive technology to them
 ing\, sustainability and personalized interaction\, attractions are reinv
 enting their value proposition to capture new audiences and increase recu
 rrence. What factors determine the success of a tourist experience today?
URL:https://www.tisglobalsummit.com/es/agenda-sessions/designing-memorabl
 e-experiences-the-future-of-tourist-attractions-20261007/
LOCATION:Auditorium 3
END:VEVENT
BEGIN:VEVENT
UID:session-20972@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261008T100000
DTEND;TZID=Europe/Madrid:20261008T103000
SUMMARY:Closing Keynote Paula Fernandez Ochoa
DESCRIPTION:
URL:https://www.tisglobalsummit.com/es/agenda-sessions/closing-keynote-pa
 ula-fernandez-ochoa-20261008-2/
LOCATION:Main Auditorium
END:VEVENT
BEGIN:VEVENT
UID:session-20973@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261008T103000
DTEND;TZID=Europe/Madrid:20261008T110000
SUMMARY:Meet the founders session
DESCRIPTION:A dynamic session with entrepreneurs who are transforming tou
 rism through innovation\, technology and new business models. We will lea
 rn about their stories\, learnings and the challenges they face to scale 
 their projects successfully.
URL:https://www.tisglobalsummit.com/es/agenda-sessions/meet-the-founders-
 session-20261008/
LOCATION:Main Auditorium
END:VEVENT
BEGIN:VEVENT
UID:session-20975@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261008T103000
DTEND;TZID=Europe/Madrid:20261008T110000
SUMMARY:Rural Tourism Observatory 2026: Trends\, opportunities and challe
 nges for rural territories
DESCRIPTION:Based on the data and conclusions of the Rural Tourism Observ
 atory 2026\, this session will bring together destinations\, experts and 
 representatives of the sector to analyse the main trends that will mark t
 he future of rural tourism. What are new travelers looking for? Which ter
 ritories are successfully managing to differentiate themselves? And what 
 strategies will be needed to turn tourism into a driver of sustainable de
 velopment for local communities?
URL:https://www.tisglobalsummit.com/es/agenda-sessions/rural-tourism-obse
 rvatory-2026-trends-opportunities-and-challenges-for-rural-territories-20
 261008/
LOCATION:Auditorium 3
END:VEVENT
BEGIN:VEVENT
UID:session-20976@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261008T103000
DTEND;TZID=Europe/Madrid:20261008T110000
SUMMARY:The Traveler Decides Differently: What’s Changing in Hotel Book
 ing
DESCRIPTION:The way travellers discover\, compare and book accommodation 
 is evolving faster than ever. New sources of inspiration\, last-minute de
 cisions\, increased price sensitivity\, and the growing impact of artific
 ial intelligence are transforming the buying process. A conversation betw
 een hotels and distributors to analyse the main booking trends and antici
 pate how demand will evolve in the coming years.
URL:https://www.tisglobalsummit.com/es/agenda-sessions/the-traveler-decid
 es-differently-whats-changing-in-hotel-booking-20261008/
LOCATION:Auditorium 4
END:VEVENT
BEGIN:VEVENT
UID:session-20974@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261008T103000
DTEND;TZID=Europe/Madrid:20261008T111500
SUMMARY:Senior Tourism: From the Traditional Segment to the Great Growth 
 Opportunity
DESCRIPTION:The ageing of the population is transforming tourism demand a
 t a global level. Senior travelers have more time\, more spending power\,
  and new expectations for experiences\, well-being\, accessibility\, and 
 personalization. However\, many companies and destinations still do not f
 ully adapt their offer to this expanding market.
URL:https://www.tisglobalsummit.com/es/agenda-sessions/senior-tourism-fro
 m-the-traditional-segment-to-the-great-growth-opportunity-20261008/
LOCATION:Auditorium 2
END:VEVENT
BEGIN:VEVENT
UID:session-20977@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261008T110000
DTEND;TZID=Europe/Madrid:20261008T113000
SUMMARY:What Investors Look for in Travel Today
DESCRIPTION:The travel industry continues to attract significant investor
  interest\, but the criteria for identifying winning businesses are evolv
 ing. Beyond growth alone\, investors are increasingly focused on profitab
 ility\, scalability\, technology adoption\, resilience and long-term comp
 etitive advantages. What types of travel companies are attracting capital
  today? Which business models generate the greatest confidence? And how a
 re changing market conditions influencing investment decisions? A discuss
 ion with investors and industry leaders on the trends\, opportunities and
  risks shaping travel investment in today's market.
URL:https://www.tisglobalsummit.com/es/agenda-sessions/what-investors-loo
 k-for-in-travel-today-20261008/
LOCATION:Main Auditorium
END:VEVENT
BEGIN:VEVENT
UID:session-20978@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261008T110000
DTEND;TZID=Europe/Madrid:20261008T120000
SUMMARY:Leading tourism change: companies and destinations that leave a p
 ositive footprint on the environment
DESCRIPTION:Tourism has the capacity to generate prosperity\, preserve he
 ritage and improve the quality of life of local communities. But making a
  positive impact requires leadership\, vision\, and collaboration across 
 businesses\, destinations\, and citizens. In this session we will analyse
  real cases of organisations and territories that are promoting more sust
 ainable\, inclusive and regenerative tourism models\, demonstrating that 
 it is possible to create economic value while protecting and strengthenin
 g the environment.
URL:https://www.tisglobalsummit.com/es/agenda-sessions/leading-tourism-ch
 ange-companies-and-destinations-that-leave-a-positive-footprint-on-the-en
 vironment-20261008/
LOCATION:Auditorium 3
END:VEVENT
BEGIN:VEVENT
UID:session-20979@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261008T110000
DTEND;TZID=Europe/Madrid:20261008T120000
SUMMARY:Beyond Charm: The Keys to Building Profitable Rural Businesses
DESCRIPTION:Authenticity is still a differential asset\, but it is no lon
 ger enough. Rural accommodation needs to combine expertise\, technology\,
  financing and business strategy to ensure its future viability. What dec
 isions are the most successful projects making? And what will be the fact
 ors that will determine who thrives in the next decade?
URL:https://www.tisglobalsummit.com/es/agenda-sessions/beyond-charm-the-k
 eys-to-building-profitable-rural-businesses-20261008/
LOCATION:Auditorium 4
END:VEVENT
BEGIN:VEVENT
UID:session-20980@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261008T111500
DTEND;TZID=Europe/Madrid:20261008T120000
SUMMARY:Will AI Book Your Next Business Trip?
DESCRIPTION:"AI agents\, automation\, and intelligent platforms promise t
 o revolutionize corporate travel management. From automatic search and bo
 oking to real-time incident management\, technology is reducing operation
 al complexity and changing the role of agencies\, travel managers and tra
 vellers themselves. Are we facing the end of traditional business travel 
 management? Who will control the corporate traveler experience in the age
  of artificial intelligence? What opportunities and risks does this trans
 formation pose for companies and suppliers?"  
URL:https://www.tisglobalsummit.com/es/agenda-sessions/will-ai-book-your-
 next-business-trip-20261008/
LOCATION:Auditorium 2
END:VEVENT
BEGIN:VEVENT
UID:session-20981@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261008T113000
DTEND;TZID=Europe/Madrid:20261008T120000
SUMMARY:Beyond Reception and Sales: The New Careers in Tourism
DESCRIPTION:Today's tourism needs much more than traditional profiles. Re
 venue managers\, sustainability specialists\, experience managers\, data 
 experts\, e-commerce managers\, event organisers\, tourism product design
 ers or artificial intelligence professionals are just some of the new rol
 es that are gaining prominence. A conversation with professionals in the 
 sector to learn first-hand what it is like to work in the different areas
  of tourism and what opportunities exist for the new generations.
URL:https://www.tisglobalsummit.com/es/agenda-sessions/beyond-reception-a
 nd-sales-the-new-careers-in-tourism-20261008/
LOCATION:Main Auditorium
END:VEVENT
BEGIN:VEVENT
UID:session-20982@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261008T120000
DTEND;TZID=Europe/Madrid:20261008T124500
SUMMARY:Winning the Meetings and Events Economy: How Destinations Are Com
 peting for High-Value Demand
DESCRIPTION:Congresses\, conventions and incentives generate an economic 
 impact much higher than traditional holiday tourism. In an increasingly c
 ompetitive environment\, destinations must differentiate themselves throu
 gh infrastructure\, connectivity\, sustainability\, innovation and unique
  value propositions. What are event organizers looking for today? How can
  destinations attract higher quality meetings with greater economic impac
 t?
URL:https://www.tisglobalsummit.com/es/agenda-sessions/winning-the-meetin
 gs-and-events-economy-how-destinations-are-competing-for-high-value-deman
 d-20261008/
LOCATION:Auditorium 2
END:VEVENT
BEGIN:VEVENT
UID:session-20983@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261008T120000
DTEND;TZID=Europe/Madrid:20261008T124500
SUMMARY:Argentina Inspires: Cases of Tourism Transformation with Real Imp
 act
DESCRIPTION:From large cities to emerging destinations\, Argentina is pro
 moting innovative initiatives that are transforming the visitor experienc
 e\, strengthening local economies and improving the competitiveness of te
 rritories. A session to discover projects\, strategies and leaderships th
 at are leading the way for Argentine tourism and can serve as inspiration
  for other destinations around the world
URL:https://www.tisglobalsummit.com/es/agenda-sessions/argentina-inspires
 -cases-of-tourism-transformation-with-real-impact-20261008/
LOCATION:Auditorium 3
END:VEVENT
BEGIN:VEVENT
UID:session-20984@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261008T120000
DTEND;TZID=Europe/Madrid:20261008T130000
SUMMARY:Digitizing Outdoor Tourism: From the Booking Process to the Guest
  Experience
DESCRIPTION:How are traveler expectations evolving? What technologies are
  having the greatest impact on the management and marketing of these esta
 blishments? And how can outdoor tourism combine innovation\, sustainabili
 ty and authenticity to continue to grow? A debate on the future of one of
  the most dynamic segments of the tourism industry.
URL:https://www.tisglobalsummit.com/es/agenda-sessions/digitizing-outdoor
 -tourism-from-the-booking-process-to-the-guest-experience-20261008/
LOCATION:Auditorium 4
END:VEVENT
BEGIN:VEVENT
UID:session-20985@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261008T124500
DTEND;TZID=Europe/Madrid:20261008T133000
SUMMARY:Incentive Travel 2.0: From Reward to Transformative Experiences
DESCRIPTION:Incentive travel is evolving from simple rewards to experienc
 es designed to generate connection\, learning\, well-being\, and emotiona
 l impact. The new generations demand more authentic\, sustainable and per
 sonalised proposals. How are companies reinventing their incentive progra
 ms? What destinations and experiences are making a difference?
URL:https://www.tisglobalsummit.com/es/agenda-sessions/incentive-travel-2
 -0-from-reward-to-transformative-experiences-20261008/
LOCATION:Auditorium 2
END:VEVENT
BEGIN:VEVENT
UID:session-20986@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261008T124500
DTEND;TZID=Europe/Madrid:20261008T134500
SUMMARY:Santa Fe: closeness and contrast
DESCRIPTION:How Santa Fe's tourism and sustainable brand was built.
URL:https://www.tisglobalsummit.com/es/agenda-sessions/santa-fe-closeness
 -and-contrast-20261008/
LOCATION:Auditorium 3
END:VEVENT
BEGIN:VEVENT
UID:session-20987@www.tisglobalsummit.com
DTSTAMP:20260622T055651Z
DTSTART;TZID=Europe/Madrid:20261008T130000
DTEND;TZID=Europe/Madrid:20261008T140000
SUMMARY:Andalusia: The Tourism Ecosystem
DESCRIPTION:Andalusia has one of the most dynamic and complete tourism ec
 osystems in Europe\, where leading destinations\, leading companies\, ent
 repreneurs\, institutions and specialised suppliers coexist. In a context
  marked by digital transformation\, sustainability and evolving demand\, 
 collaboration between the different players in the sector has become a ke
 y element in maintaining competitiveness and continuing to drive growth. 
 A conversation about the challenges\, opportunities and trends that will 
 mark the future of Andalusian tourism.
URL:https://www.tisglobalsummit.com/es/agenda-sessions/andalusia-the-tour
 ism-ecosystem-20261008/
LOCATION:Auditorium 4
END:VEVENT
END:VCALENDAR