AI and revenue management: what’s really increasing RevPAR?

Automated revenue management has become one of the great discourses of the industry, but not all tools generate real value for the independent hotel. This session will put an uncomfortable but necessary conversation on the table; what decisions a person still has to make, which algorithms are really working and which only replicate strategies designed for large chains. Dynamic pricing, dependence on external data, price wars, distribution and how to maintain profitability without sacrificing positioning or guest experience will be discussed.