DISCOVER THE KEY INSIGHTS SHAPING THE FUTURE OF TOURISM

TIS defines the traveler of 2026, who is inspired by social media and designs their experiences with AI, within a context of transformation towards regenerative tourism.

In a context of deep transformation driven by new technologies, artificial intelligence and the shift toward regenerative tourism models, TIS – Tourism Innovation Summit defines the profile of the traveler of 2026: inspired by social media and increasingly supported by AI when designing travel experiences.

This report brings together the main conclusions of the sixth edition of TIS, held from 22 to 24 October in Seville, where experts and global industry leaders identified the eight key axes that will mark the most immediate future of tourism and its evolving business models.