AI in operations: reducing costs without destroying the hotel experience

Operational automation is advancing rapidly in areas such as customer service, check-in/out, housekeeping, communication or internal management. However, the challenge for the independent hotel is not only to reduce labour costs, but also to prevent efficiency from eroding the differential value of the hotel industry. This panel will address the real limits of automation by asking which processes make sense to digitize, where technology improves the operation and where it can deteriorate the perception of the service. A practical conversation about productivity, talent, sustainability and the risk of turning hotels with personality into impersonal experiences.