Professionalized Rentals: Hotelization of STR

The short-term rental sector is rapidly evolving from a fragmented marketplace of individual hosts into a professionally managed accommodation segment. Operators are adopting hotel-like standards in guest experience, distribution, revenue management and operations, while navigating an increasingly complex regulatory environment across cities and destinations.

As governments seek to balance tourism growth, housing availability and community concerns, regulation is becoming a defining factor in the future of the sector. How can professional operators adapt to new rules while continuing to scale? Will higher standards and greater compliance accelerate the consolidation of the market?

This session will explore the convergence of hospitality and short-term rentals, the impact of regulation on business models, and the role of technology in building a more professional, transparent and sustainable accommodation ecosystem.