Regaining Legitimacy: How Destinations Rebuild Trust with Residents

As social pressure and anti-tourism sentiment rise across key destinations, rebuilding trust with local communities has become a strategic priority. This session will explore how destinations can move from reactive measures to proactive, long-term models that balance economic value with social acceptance. Through concrete cases, we will discuss governance models, visitor flow management, redistribution strategies, and the role of public-private collaboration in restoring legitimacy — turning tourism into a driver of shared value rather than conflict