Spain, a world leader in smart destinations: What’s next?

After more than a decade leading the development of the Smart Tourist Destinations model, Spain has become an international benchmark in digitalisation, governance and data-based management. But in a context marked by artificial intelligence, sustainability and new expectations of travelers, a new question arises: what should be the next step? A debate on how to evolve from the concept of smart destination to more resilient, competitive and people-centred models.