The Next Travel Ecosystem: Are Intermediaries Still Relevant?

The travel distribution landscape is undergoing its most significant transformation in decades. Artificial intelligence, new retailing models, evolving customer expectations and the growing influence of platforms are reshaping the relationship between suppliers, intermediaries and travellers. As the industry moves towards more connected and personalized ecosystems, what role will distributors, OTAs, travel sellers and technology providers play in the future? Who will ultimately own the customer relationship and create the most value in the travel journey?