President of Turisfera, Clúster de Innovación Turística de Canarias President-CEO of Tourism Data Driven Solutions (TDDS), a global strategic consultancy company in innovation, technology and tourism linked to the development of digitalisation and Smart Tourism Destinations. Former President of SEGITTUR (2012-2017). He initiated the “Smart Tourist Destinations” project in Spain, as the first destination in the world to effectively implement it.