Winners & Finalists Tourism Innovation Awards 2025

ADESTIC AWARD FOR THE EXCELLENCE IN CUSTOMER EXPERIENCE

It recognizes those who have gone above and beyond to create memorable, meaningful, and truly extraordinary experiences that leave a lasting impression on travelers worldwide with an innovative approach.

Inside Your Movie: for creating tailor-made Hollywood-style films featuring clients as stars

Finalists:

• Wine on Route
• Puy du Fou España

MABRIAN AWARD FOR THE BEST MARTECH INNOVATION

This award honors innovative campaigns that effectively reach specific traveler segments through new channels, data-driven strategies, and measurable, creative approaches; setting new standards for marketing excellence in the tourism industry.

Ayuntamiento de Málaga for MÁLAGA LOVES, an explosion of urban art through Málaga’s tourism brand.

Finalists:

• Walks Tours and Devour Tours
• Slovenian Tourist Board

SEPTEO AWARD FOR THE BEST SUSTAINABLE LEADERSHIP

This award acknowledges projects that excel in providing a significant sustainable impact in the sector with outstanding leadership, innovation, and commitment to environmental conservation, social inclusivity, and economic development in the realm of tourism.

UNITED WATERWAYS for their Entry Into River Cruise Market with a forward-thinking solution that redefines how businesses approach the river cruise industry, offering more than just a concept.

Finalists:

• Galiwonders
• Transavia France

CADENA SER AWARD FOR THE DIVERSITY AND INCLUSION EXCELLENCE

This award recognizes organizations or initiatives that demonstrate outstanding commitment to promoting diversity, equity, and inclusion within the tourism sector.

IMPULSA IGUALDAD for their TUR4all Travel Agency initiative developing a purposeful and inclusive tourism that reinvests 100 % of its profits in improving disabled people’s lives

Finalists:

• Asociación Autism Friendly Club
• HBX Group

VUELING AWARD FOR THE BEST TRAVEL TECH NEW BUSINESS MODEL

This award honors pioneering entrepreneurs, startups or innovative projects that seamlessly integrate sustainability, technology, and customer-centric principles, driving positive disruption and setting new standards and disruptive business models on the Travel Tech ecosystem.

TRIP RESALE for empowering hotels to reduce cancellations by enabling guests to resell non-refundable bookings securely.

Finalists:

• Experience Buddy
• ddriftt

NEWHOTEL AWARD FOR AI & DIGITAL INNOVATION EXCELLENCE

This award recognizes outstanding projects or solutions that harness the power of artificial intelligence (AI) or Digital Innovation to drive transformation and optimize operations within the tourism industry.

Radisson Hotel Group for their transformation from automation to agentic Systems, using AI to redefine the guest journey.

Finalists:

• Viceministerio de Turismo del Ecuador
• VISITFLANDERS