Bruce started his career in the travel industry when he founded Moguls Mountain Travel, a leading ski tour operator in the 80’s, 90’s and early 00’s. Combining his passion for skiing and the mountains with his entrepreneurial spirit, Moguls was a dream job. After selling Moguls, Bruce joined Phocuswright as head of sales and marketing. Bruce, Douglas Quinby and Alex Kremer co-founded Arival in 2017, where Bruce is the COO. Bruce is also an active start-up advisor.