Eulogio Bordas is Presiden of THR, today the leading global tourism strategy consultancy. After more than 35 years of experience in the tourism sector, Mr. Bordas has achieved international recognition for his visionary approach to this ever-changing world. THR has designed projects for more than 800 companies and destinations, hotel chains and investment groups, in addition to governments from over 70 countries as well as international organisations such as UNWTO, the EU, and the IDB.