His experience in the hotel business has been forged in NH Hotel Group, where he was responsible for operations in the Catalonia and Aragon area and later Commercial Director. Later, he joined Meliá Hotels International, as Global Vice President of Corporate Sales. He currently holds the position of General Manager for SOUTHERN EUROPE & USA. He is also President of Hospitality Innovation Planet (HIP), Executive Member of the AEHM, and former Vice President of the ATM.