Volver a Blog Jaume Mata 27/10/2021 Jaume Mata is the head of sustainable tourism at Visit València Foundation (the city’s destination management organization), where he coordinates the city’s strategy to become a sustainable destination. He has more than 25 years of experience in tourism planning, marketing and communication. He also has experience in large events organization as Marketing and Communication director, and director of the CEO’s office of the public Consortium Valencia2007 to host the 32nd America’s Cup.