Volver a Blog Joan Elio Rodríguez de la SIerra Fuentes 27/10/2021 After 18 years of professional experience in various sectors such as banking, advertising, retail & tourist leisure, I started my own business developing projects for tourist leisure operators, public administrations and destinations. Among all of them, Volcano Teide stands out as a repositioning, digitization, e-commerce and online marketing that is a benchmark for its sector.