Kike Sarasola is a three times Olympic horseback rider later turned businessman and entrepreneur. He founded Room Mate Hotels in 2005, based on the idea that each hotel is a friend in the city. In 2014, he challenged the industry and created Be Mate which combines the freedom of an apartment with the safety, quality and services of a hotel. Kike is an inspirational and influential leader. He is a trendsetting pioneer in the industry thanks to his visionary and disruptive character.