a passionate hotelier specialized in upscale Sales & Marketing. Her background includes serving at Relais & Châteaux as Director, Spain, Portugal & Latin America where she accumulated a strong expertise and an exclusive network. Today Núria runs its own firm LuX&BO with operations in Europe, the Middle East and the Americas. Núria is Luxury Markets Advisor at Asociación Española del Lujo, in charge of designing those actions that brings greater international relevance to the brand.