Peter De Wilde is the CEO of the Flemish Government tourism board VISITFLANDERS. From 2014 to 2020 he was also chairman of the European Travel Commission (ETC). As such, he was also member to the board of the World Tourism and Travel Council (2017-2020). He was elected executive vice-president of NECSTouR, the umbrella of the European tourism regions, in September 2021 and will chair this organization as from 2023.