Rachel Grate is the Head of Brand Marketing and Consumer Strategy at Tiqets, the Amsterdam-based museum and attraction ticketing platform. Her team leads campaigns to drive millennials and Gen-Z audiences to museums & cultural attractions, such as their Webby-award nominated series of virtual experiences with venues like Versailles, Casa Batlló, and Windsor Castle. Before Tiqets, she led content strategy and partner marketing for Eventbrite (owner of Ticketea).