Rosa Sánchez Jiménez, current Deputy Mayor Delegate for Tourism, City Promotion and Investment Attraction of Malaga City Council. Vice-president of the Municipal Company of Initiatives and Business Activities of Malaga S.A., PROMALAGA, and the Trade Fairs and Congress Centre of Malaga, FYCMA. Professional with extensive experience in Communication and Marketing at national and international level. Expert in Tourism Destination Management, Innovation, Entrepreneurship and Digital Transformation.