Her PhD thesis in Business Communication entitled “Netlife” has paved the way in 2001 in research of collaboration design in the reality, in which AI and big data play an increasing role.
As Chief Innovation Officer at Arctur Ltd., she leads the Tourism 4.0 department focused on spreading the technologies from Industry 4.0 into tourism to create a future, in which we all want to live in. Living between Slovenia and Vienna, Austria, she is also a university lecturer in smart-related topics.