AI in hotel marketing: intelligent segmentation or noise automation?

Artificial intelligence promises to revolutionize customer acquisition, thanks to personalization and direct conversion. But for many independent hotels, the reality is less sophisticated. More tools translates into more technological dependence and higher acquisition costs if good management is not carried out. This panel will critically analyze the extent to which AI is actually helping to sell better or simply amplify generic campaigns without real differentiation. What data really matters? How to compete against large chains and OTAs with fewer resources? Where does efficiency end and loss of brand identity begin?